Profitable Import / Export Company Equity Stake For Sale in Nanjing, China
South African spice & cafe business seeks investment to expand to Paraguay.
| Established | 1-5 year(s) |
| Employees | 2 - 5 |
| Legal Entity | Private Limited Company |
| Reported Sales | USD 10 - 20 thousand |
| Run Rate Sales | USD 21 thousand |
| EBITDA Margin | 30 - 40 % |
| Industries | Import / Export + 1 more |
| Locations | Nanjing |
| Local Time | 12:01 PM Asia / Shanghai |
| Listed By | Business Owner / Director |
| Status | Active |
Partial Stake Sale
USD
34 thousand
for
20.0%
stake
(Native Currency: CNY 230,000)
Reason: - Capital will be deployed to support market entry into Paraguay, including a commercial café fit-ou...
View More
Includes physical assets worth
USD
2.2 thousand
Documents
Company Licence
(327.5 KB)
Business Revenue of Previous Year
(20.3 KB)
Business Overview
- Business overview: The company manufactures spices and sauces.
- Clients: 500+ customers across South African expat communities and local Chinese food enthusiasts. B2B partnerships with restaurants and private meat processors (wors, biltong production) in China.
- Revenue model: Direct-to-consumer spice/sauce sales via social commerce (WeChat, Douyin, Xiaohongshu) + B2B custom orders for restaurants/retailers.
- Promoter experience: The founder is a culinary expert with proprietary South African recipes (including signature Ghost Chilli sauce), a content creator producing cooking tutorials, and an educator with cross-cultural business experience.
- Marketing: Product-led growth via cooking video content on WeChat, Douyin, and Xiaohongshu (Red Book), demonstrating product usage and strong word-of-mouth referrals from partner users.
- Clients: 500+ customers across South African expat communities and local Chinese food enthusiasts. B2B partnerships with restaurants and private meat processors (wors, biltong production) in China.
- Revenue model: Direct-to-consumer spice/sauce sales via social commerce (WeChat, Douyin, Xiaohongshu) + B2B custom orders for restaurants/retailers.
- Promoter experience: The founder is a culinary expert with proprietary South African recipes (including signature Ghost Chilli sauce), a content creator producing cooking tutorials, and an educator with cross-cultural business experience.
- Marketing: Product-led growth via cooking video content on WeChat, Douyin, and Xiaohongshu (Red Book), demonstrating product usage and strong word-of-mouth referrals from partner users.
Products & Services Overview
- The company specializes in South African spices and sauces, including Durban masala, peri-peri blends, and chutneys.- Buyers are home cooks, restaurants, and gourmet retailers via social commerce and pop-up events.
Assets Overview
Tangible assets:- Production machinery (small-batch spice blending, sauce production)
- Packaging equipment.
- Inventory (raw spices, bottles, labels, packaging materials)
Intangible assets:
- Business registration.
- Brand IP (name, logo)
- Proprietary recipes.
- Client base.
- Social media channels.
- B2B relationships.
Facilities Overview
- Home-based production facility in Nanjing, in a villa with dedicated commercial workspace (garage + basement conversion).- Fully equipped for small-batch spice/sauce production, packaging, and storage.
- Rented from a private landlord.
Capitalization Overview
- Current Funding: fully bootstrapped, operates on revenue generated from sales. There is no external funding, loans, or outstanding debt.- Ownership Structure: The company has 2 shareholders with 51% and 49% shares, respectively.
- Financial health: The business generates positive cash flow from operations, with all expenses covered by its income. It maintains a clean cap table with no encumbrances or investor obligations.
Recent Activity
-
Earlier than 15 daysGeneral Manager, Freight Forwarder, Dubai, Corporate Investor / Buyer connected with the Business
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