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Profitable Toy Shop for Sale in İstanbul, Turkey

High-quality sports toy business for sale, specializing in children’s pogo sticks with strong e-commerce growth.

Established 1-5 year(s)
Employees < 2
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 320 thousand
Run Rate Sales USD 330 thousand
EBITDA Margin 30 %
Industries Toy Shops
Locations  İstanbul
Local Time 10:52 PM Europe / Istanbul
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Full Sale
Asking Price: USD 185 thousand (Native Currency: TRY 8,000,000)
Reason: The business is being offered at a low price due to personal reasons. The owners are relocating to G... View More
Includes physical assets worth USD 115 thousand
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Business Overview
- The business is the only local pogo stick manufacturer in Turkey, specializing in high-quality sports toys designed for children aged 6–12 years.

- The primary product line includes various models of children's pogo sticks available in multiple colors, promoting physical activity and outdoor play.

- The brand has achieved strong customer satisfaction reflected in positive online reviews and organic sales growth, positioning it as a trusted niche player in the children’s sports toy market.

- The business operates on a direct-to-consumer e-commerce model, allowing it to build strong customer relationships and encourage repeat purchases.

- The business's scalable revenue model includes multiple income streams from product sales, accessories, spare parts, and digital content, enhancing its profitability.

- The company has established trustworthy supplier relationships and logistics partnerships, ensuring consistent production and timely delivery to its customer base.

- The business is founded and operated by an experienced manufacturer with hands-on expertise in product design, production, and quality control. Current monthly production capacity is 5,000 units.

- With a focus on reducing screen time and promoting physical activity among children, our business is well-positioned as a niche player in the educational and fitness toy market, allowing for potential market expansion and product line diversification.

- We are the sole manufacturer of this product in Turkey. Daily shipments take only a few hours to prepare, with deliveries handled by a contracted courier. Effective Instagram marketing, influencer promotions, and high local demand ensure rapid revenue growth with minimal operating costs, resulting in a healthy margin.
Products & Services Overview
Top-selling products and services:
- Children’s pogo sticks are offered in multiple models and colors.
- Accessories and spare parts for maintenance and upgrades.
- Digital usage and safety guides provided to enhance user experience and safety.

Target customers and end users:
- End users: Children aged 6–12 years (weight range 25–55 kg)
- Buyers: Parents and families seeking safe, high-quality sports toys.
- Usage locations: Homes, gardens, parks, and playgrounds.
- Institutional users: Schools and sports clubs for balance, coordination, and basic fitness training.
Assets Overview
Tangible assets:
- Handlebar mold – 320,000 TRY.
- Upper plug mold – 300,000 TRY.
- Middle protection injection mold – 320,000 TRY.
- Footrest mold – 320,000 TRY.
- Side plug mold – 300,000 TRY.
- Bottom rubber mold – 300,000 TRY.
- Footrest sheet metal cutting mold – 350,000 TRY.
- Footrest sheet metal bending mold – 350,000 TRY.
- Bottom rubber housing cutting mold – 350,000 TRY.
- Bottom rubber housing drilling and blasting mold – 350,000 TRY.
- V-part mold – 300,000 TRY.
- V-part bending mold – 300,000 TRY.
- Plastic arrow mold – 350,000 TRY.
- Licking mat mold – 300,000 TRY.
- Office furniture and equipment valued at TRY 740000.

Intangible assets:
- Brand name.
- Trademark registration.
- CE conformity certificate (toy regulation)
- E-commerce infrastructure and product listings.
- Supplier and contract manufacturing relationships.
- Customer base.
Facilities Overview
The business operates without an owned production facility, as manufacturing is outsourced to contract manufacturers. The company operates from a 200-square-meter rented facility used for storage, order fulfillment, and administrative purposes. The monthly rent is approximately TRY 37,500. All product molds are owned by the company, allowing full control over production and quality.
Capitalization Overview
The business is currently fully self-funded by the owner and operates without any outstanding debts or bank loans. The company has a single shareholder, who holds 100% ownership and full decision-making authority.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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