Soft Furnishing Store for Sale in Pune, India
| Established | 1-5 year(s) |
| Employees | < 2 |
| Legal Entity | Sole Proprietorship/Sole Trader |
| Reported Sales | USD 11 thousand |
| Run Rate Sales | USD 13 thousand |
| EBITDA Margin | 20 - 30 % |
| Industries | Soft Furnishing Stores + 1 more |
| Locations | Pune |
| Local Time | 5:55 AM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Active |
- Delivered 450+ orders pan-India, demonstrating nationwide demand and operational reliability.
- High-margin business model with COGS at approximately 25% of the selling price, ensuring strong profitability and scalable growth.
- Generated ₹10.3 lakh in revenue last year through a lean, online-first operation; current monthly run rate is approximately ₹1 lakh.
- Premium brand positioning with an average order value of ₹3,500, significantly above standard home décor e-commerce benchmarks; current monthly orders range between 25–30.
- Established and recognizable brand in the home décor segment with validated product-market fit.
- Dedicated e-commerce website as the primary sales channel, supported by 24,000+ social media followers that drive organic reach and brand trust.
- Proven marketing engine with multiple influencer collaborations and ready-to-use ad creatives.
- Asset-light operations with outsourced production and fulfillment, making the business easy to transfer and scale.
- Sale includes brand assets, website infrastructure, social media handles, ad accounts, and a library of 300+ creative and design assets.
- Strong upside potential through ad scaling, SKU expansion, international shipping, and B2B home décor partnerships.
- Business holds valid MSME registration.
- These artworks are primarily purchased by urban customers decorating living spaces, bedrooms, and offices, as well as buyers looking for emotional, personalized gifting options.
- Orders are placed through the company’s e-commerce website, and each piece is produced on-demand and delivered pan-India through fulfillment partners, ensuring high customization flexibility and zero inventory overhead.
Intangible assets:
- Brand name & identity: An established premium home décor brand with market recognition.
- E-commerce website: Fully functional online store with integrated payment gateways and order management system.
- Social media presence: 24,000+ followers across platforms, including curated content and engagement history.
- Digital marketing assets: Ready-to-use ad creatives, influencer collab content, and campaign data.
- Supplier & fulfillment relationships: Established partnerships with print-on-demand production and delivery partners pan-India.
- Customer base & data: Existing customer database and repeat purchase history.