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Soft Furnishing Store for Sale in Pune, India

Canvas art brand delivering home decor through a scalable print-on-demand e-commerce model with minimal overheads.

Established 1-5 year(s)
Employees < 2
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 11 thousand
Run Rate Sales USD 13 thousand
EBITDA Margin 20 - 30 %
Industries Soft Furnishing Stores + 1 more
Locations  Pune
Local Time 5:55 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 65 thousand (Native Currency: INR 6,000,000)
Reason: The founder is currently pursuing a master’s degree, which has made it increasingly challenging to d... View More
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Business Overview
- Print-on-demand canvas art business with zero inventory requirements, eliminating stock risk and minimizing working capital. Production and fulfillment are handled through third-party print partners.
- Delivered 450+ orders pan-India, demonstrating nationwide demand and operational reliability.
- High-margin business model with COGS at approximately 25% of the selling price, ensuring strong profitability and scalable growth.
- Generated ₹10.3 lakh in revenue last year through a lean, online-first operation; current monthly run rate is approximately ₹1 lakh.
- Premium brand positioning with an average order value of ₹3,500, significantly above standard home décor e-commerce benchmarks; current monthly orders range between 25–30.
- Established and recognizable brand in the home décor segment with validated product-market fit.
- Dedicated e-commerce website as the primary sales channel, supported by 24,000+ social media followers that drive organic reach and brand trust.
- Proven marketing engine with multiple influencer collaborations and ready-to-use ad creatives.
- Asset-light operations with outsourced production and fulfillment, making the business easy to transfer and scale.
- Sale includes brand assets, website infrastructure, social media handles, ad accounts, and a library of 300+ creative and design assets.
- Strong upside potential through ad scaling, SKU expansion, international shipping, and B2B home décor partnerships.
- Business holds valid MSME registration.
Products & Services Overview
- Top-selling products are premium frameless canvas paintings designed for modern home décor and gifting.
- These artworks are primarily purchased by urban customers decorating living spaces, bedrooms, and offices, as well as buyers looking for emotional, personalized gifting options.
- Orders are placed through the company’s e-commerce website, and each piece is produced on-demand and delivered pan-India through fulfillment partners, ensuring high customization flexibility and zero inventory overhead.
Assets Overview
The business doesn't have any tangible assets of significant value.
Intangible assets:
- Brand name & identity: An established premium home décor brand with market recognition.
- E-commerce website: Fully functional online store with integrated payment gateways and order management system.
- Social media presence: 24,000+ followers across platforms, including curated content and engagement history.
- Digital marketing assets: Ready-to-use ad creatives, influencer collab content, and campaign data.
- Supplier & fulfillment relationships: Established partnerships with print-on-demand production and delivery partners pan-India.
- Customer base & data: Existing customer database and repeat purchase history.
Facilities Overview
The business operates as a fully online, print-on-demand model and does not require dedicated inventory storage or warehouse space. There is no leased commercial facility tied to the business. Production and fulfillment are handled through third-party print partners, allowing operations to run remotely with minimal fixed overhead. This structure makes the business location-independent and easily transferable to a new owner without facility constraints.
Capitalization Overview
The business is fully bootstrapped and self-funded by the founder. There are no outstanding loans, debts, or external liabilities. The company currently has a single owner holding 100% ownership.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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