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Sport Goods Business for Sale in Mapusa, India

Goa-based marine and fishing gear e-commerce marketplace offered for full sale to strategic buyers.

Established 1-5 year(s)
Employees 5 - 10
Legal Entity General Partnership
Reported Sales USD 157 thousand
Run Rate Sales USD 157 thousand
EBITDA Margin Operating at loss
Industries Sport Goods + 1 more
Locations  Mapusa
Local Time 11:57 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 650 thousand (Native Currency: INR 60,000,000)
Reason: One of the key partners plans to relocate to the UK later this year, prompting the decision to explo... View More
Includes physical assets worth USD 48 thousand
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Business Overview
- Fast-growing, DPIIT-recognized retail and e-commerce business focused on fishing and marine products, serving anglers across India.
- Already the Top Indian website for Angling and Fishing products in terms of web traffic.
- Operates a specialized online platform that started as a fishing gear store and is evolving into a broader marine products marketplace.
- Built a strong niche presence with over 6,600 paying customers, more than 10,500 orders fulfilled, and repeat purchase rate exceeding 42%.
- Among the top angling product destinations in India by web traffic, with approximately 1.4 lakh daily page views and 720+ orders per month.
- We operate a walk-in retail outlet; however, the majority of sales are generated through our online platform. (So all the on book inventory can be shifted anywhere in India easily to continue running from the new location)
- Revenue generated through a mix of direct-to-consumer sales of owned inventory and marketplace commissions from six external importers and distributors.
- Lean, capital-efficient operations run by a small team, with tight cost control and improving unit economics.
- Losses have reduced consistently year-on-year, with operational break-even expected in the current year (Trailing Op loss just about 7 L till December 25).
- Uses proprietary sales history and seasonal demand insights to optimize inventory planning and product selection.
- Holds strong brand credibility driven by service quality, category expertise, and content-led community engagement.
- Physical operations include a leased warehouse and office in Goa, supporting pan-India fulfillment (Both on lease so If new owner wishes to operate from new location in India, all inventory can easily be transferred there).
- Business is fully funded by partners, with no outside equity investors and zero debt.
- Positioned as an attractive acquisition for retail, distribution, or marketplace players seeking scale in India’s fragmented marine and fishing gear market.
- The business holds a valid GST registration certificate and Udyam Registration Certificate.
- Already has sellers who sell from our platform (4 Major Indian distributors of Fishing Products besides 4 other sellers already getting lakhs of worth of business every month)
Products & Services Overview
The business sells fishing lures, reels, lines, hooks, nets, and related marine gear to anglers and fishermen across all Indian states and union territories, catering to leisure, sport, and adventure fishing through its online platform and marketplace model.
Assets Overview
Tangible assets comprise laptops, office furniture, packing materials, and on-book inventory of fishing and marine products. Intangible assets include brand ownership, a fully functional e-commerce website, an established digital presence with over 17,000 Instagram followers and approximately 4,500 Facebook followers, as well as customer data, historical sales records, and proprietary demand and market insights.
Facilities Overview
The business operates from a leased store and office in Mapusa, North Goa. The store has a built-up area of approximately 126 sq. m. and the office about 64 sq. m. , both located on a single floor in Housing Board Colony. The premises are owned by one of the partners and leased to the firm at a combined monthly rent of approximately INR 10,000.
Capitalization Overview
The business operates as a registered partnership firm with three partners and no on-book bank debt. It is currently funded by two of the partners, with no external equity investors. Losses have reduced consistently year-on-year, and the business is expected to achieve operational break-even in the current year. A small bank loan of approximately INR 25 lakh has been sanctioned to support inventory scaling, while the founders remain cautious about taking on significant additional debt.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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