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Sports Footwear Company for Sale in Bengaluru, India

E-commerce brand with thriving influencer network and robust customer base exceeding 6,000.

Established 1-5 year(s)
Employees < 2
Legal Entity Private Limited Company
Reported Sales USD 23 thousand
Run Rate Sales USD 20.5 thousand
EBITDA Margin 23 %
Industries Sports Footwear + 1 more
Locations  Bengaluru
Local Time 3:15 PM Asia / Kolkata
Listed By Business Owner / Director
Status Moderately Active
Overall Rating
Full Sale
Asking Price: USD 28.5 thousand (Native Currency: INR 2,500,000)
Reason: The founders are exploring the sale of the business to pursue larger, long-term ventures in the glob... View More
Includes physical assets worth USD 17 thousand
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Business Overview
- Based in Bangalore, this sports performance socks brand targets the thriving sports footwear and e-commerce market, carving a niche with high-quality, athletic socks designed for both indoor and outdoor activities.
- The business enjoys solid brand recognition and a robust customer base exceeding 6,000, highlighting its growing market presence in the competitive sportswear sector.
- Harnessing the power of influencer marketing, the brand has partnered with over 70 influencers, dramatically increasing brand visibility and engagement across social media channels.
- Displaying a strong e-commerce strategy, 70% of sales occur through the brand’s proprietary online platform, reinforcing its digital presence, while 30% of sales are expanded through other online marketplaces.
- Benefiting from contract manufacturing, all products are sold under the brand’s name, ensuring brand integrity and consistent quality control across its range.
- The company consistently maintains a healthy profit margin of 20–23%, reflecting strong operational efficiency and a well-optimized platform. While there has been a modest dip in sales recently due to a partner exit, the core business remains structurally sound and profitable, with scalable systems and strong customer retention.
Products & Services Overview
Brand specializing in high-quality, functional socks designed for both indoor and outdoor athletic activities. The product line focuses on enhancing comfort, grip, and durability for athletes and active individuals.
- Top-selling products.
Flagship products include:
Outdoor crews: Designed for outdoor sports, these socks feature anti-slip grippers, ventilated and compressed fits, and padded heels and toes for maximum comfort and support.
Indoor anklets: Ideal for indoor workouts, these socks provide stability and grip, ensuring safety and comfort during activities like Pilates, CrossFit, and basketball.
- Brand Lifestyle.
The brand also offers a Kids collection, ensuring that younger athletes have access to the same quality and performance features.
Assets Overview
These are physical or clearly measurable business assets that the buyer would take ownership of:
1. Inventory.
- Existing stock of performance socks (outdoor crews, indoor anklets, kids’ line)
- Packaging materials and raw materials (if any stockpile)
2. Packaging and branding materials.
- Branded boxes, labels, inserts, or any printed collaterals used in direct-to-consumer shipping.
Intangible assets.
1. Digital marketing infrastructure.
- Google Ads Manager access.
- Meta (Facebook/Instagram) ads manager access.
- Analytics accounts (e. g., Google Analytics)
2. Digital storefronts & online presence.
- Shopify website.
- Domain name.
- Instagram account.
- Facebook page.
3. Marketplace listings & integrations.
- Amazon, Flipkart, and Meesho listings.
- All plug-and-play marketplace integrations (APIs, listing templates, backend setups)
Facilities Overview
Operates on a direct-to-consumer (D2C) model through its official website allowing for higher profit margins and direct customer engagement. Additionally, the brand may explore partnerships with retailers and distributors to expand its market reach.
Capitalization Overview
Bootstrapped, we infused primary capital.
No loans, no outstanding liability.
2 founders, 60% and 40% ownership.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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