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Sports Goods Store for Sale in Berlin, Germany

Berlin-based licensed weapons retailer with strong retail presence and online sales seeking investment or exit.
This Business is on a Premium Plan
Established 20-30 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1 - 2 million
Run Rate Sales USD 1.18 million
EBITDA Margin 10 - 20 %
Industries Sports Goods Stores
Locations  Berlin
Local Time 11:20 AM Europe / Berlin
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Full Sale
Asking Price: USD 820 thousand (Native Currency: EUR 700,000)
Reason: The owner needs time and money for other projects.
Includes physical assets worth USD 410 thousand
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Business Overview
• Well-established retail store in Berlin specializing in sport and hunting weapons, airsoft equipment, and self-defense products.
• Positioned as a go-to destination for airsoft players, sport shooters, and customers seeking licensed self-defense items and premium knives.
• Operates with a weapons sales license issued by LKA Berlin, held continuously for over 15 years, creating a strong regulatory entry barrier.
• Benefits from limited competition due to strict licensing and security requirements, especially within a large metropolitan market.
• Experiences seasonal sales spikes during year-end periods, particularly for blank pistols, cartridges, and licensed pyrotechnics, with daily revenues reaching several thousand euros and ~€40,000 turnover during peak periods.
• Maintains steady year-round demand for self-defense products driven by urban market dynamics.
• Physical store located on one of Berlin’s busiest high-footfall streets, supporting consistent walk-in traffic.
• Complemented by an online store generating €87,000 in annual revenue, with strong search engine visibility and top-ranking positions in niche categories.
• Backed by an established brand presence, repeat customer base, and integrated offline-online sales channels.
• Sales are driven by a combination of high-margin items, seasonal spikes (especially year-end licensed products), and an online store that generates revenue without requiring proportional staffing.
• The business operates with a valid weapon trading license.
Products & Services Overview
Licensed weapons, airsoft equipment, self-defense products, and knives are sold to sport shooters, airsoft players, collectors, and urban consumers seeking regulated safety products.
Assets Overview
Tangible assets:
• Inventory valued at €300,000.
• Retail setup including display cases, counter, and certified cash register.
• Card payment terminal with active service agreement.
• Security infrastructure including two gun safes, VDS-certified alarm system connected to security service, iron shutters, and electric entrance door.
• Operational equipment, including a laser engraving machine, work tables, and tools.
Intangible assets:
• Cloud-based inventory management system integrated with POS, online store, and eBay.
• Established online store with a customer base of 13,000+.
• Active social media channels supporting customer engagement and marketing.
Facilities Overview
The business operates from rented premises. The total floor area of ​​the premises is approximately 110 square meters. The retail space is approximately 70 square meters. The remaining space is used for storage and workshop space. The storefront, featuring two large display windows, faces the busy thoroughfare leading to Alexanderplatz. The store is easily accessible by public transportation. Customers arriving by car can park in two nearby parking houses or on the surrounding streets.
Capitalization Overview
The company is owned by two shareholders and uses a credit line provided by Berliner Sparkasse.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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