Toy Shop for Sale in Dubai, UAE

Founded last year, this business is a fast-growing and highly profitable e-commerce brand serving the children’s market with a strong direct-to-consumer model. The business has demonstrated exceptional traction, scalability, and advertising efficiency, achieving significant growth through paid media while maintaining healthy margins and low operational complexity.

Over the past 12 months, the business has generated $733K in total revenue and $168K in net profit, driven by strong demand, repeat purchasing behaviour, and optimized paid advertising—primarily through Meta. With a solid operational foundation, efficient fulfilment, and proven unit economics, this business represents a compelling acquisition opportunity in a resilient and evergreen niche.

Customer acquisition is primarily driven by paid advertising, supported by optimized product pages, strong conversion rates, and increasing average order values. The brand operates on Shopify, with streamlined processes that allow it to scale efficiently without operational bottlenecks.

With gross margins averaging 67% and a blended ROAS of 2.55x, the business demonstrates strong profitability and advertising performance. The children’s niche offers consistent demand, repeat purchasing cycles, and long-term customer lifetime value, positioning the brand well for continued growth.

- Business overview.
Business model: E-commerce (dropshipping / supplier-fulfilled).
Platform: Shopify.
Primary market: Direct-to-Consumer.
Primary traffic source: Paid Advertising (Meta).
- Financial highlights.
Total revenue: $733K.
Net profit: $168K.
Net profit margin: 22%.
Gross margin: 67%.
Blended ROAS: 2.55x.
License/approvals: Holds a trade license. (Not being offered in the transaction).