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Toy Shop for Sale in Dubai, UAE

For sale: Premium children’s educational toys e-commerce business, having served 16K customers since inception.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 800 thousand
Run Rate Sales USD 820 thousand
EBITDA Margin 20 %
Industries Toy Shops + 1 more
Locations  Dubai
Local Time 8:33 AM Asia / Dubai
Listed By Management Member
Status Active
Overall Rating
Full Sale
Asking Price: USD 207 thousand (Native Currency: AED 760,000)
Reason: We are raising funds for our main business in order to reinvest and support further growth.
Name, Phone, Email
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Business Name
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User Verification
Documents
Montessori Toys
Puzzle
Business Overview
• The business has served more than 16,000 customers across its three localized stores (France, Canada, Mexico), demonstrating strong market reach and consistent global demand in the children’s educational toys category.

• Generates revenue through a direct-to-consumer Shopify model with supplier-fulfilled logistics, keeping overhead low and margins strong.

• Delivers healthy financial performance with $804K TTM revenue, $168K TTM net profit, a 20% net margin, 67% gross margin, and a $45 AOV, supported by efficient paid advertising.

• Operated by an experienced promoter with a portfolio background in scaling DTC e-commerce brands, which has helped streamline operations and build high-performing ad accounts.

• Maintains long-standing supplier relationships, ensuring reliable fulfillment, stable product quality, and consistent margins without inventory risk.

• Benefits from a resilient niche with evergreen demand, driven by parents purchasing educational toys and accessories year-round rather than seasonally.

• Strong paid media engine with warm Meta ad accounts backed by rich historical data, keeping CAC predictable and scalable.

• Positive customer reputation across its markets, supported by repeat purchasing behavior and strong product-market fit in early childhood development products.

• Operational simplicity with low fixed costs, making it a lean and highly scalable business ideal for an investor or operator looking for a streamlined acquisition.

• As the business operates entirely online, it has only two permanent employees managing operations and does not require additional staff.
Products & Services Overview
The brand’s top-selling products are its educational and developmental children’s toys, designed to support early learning, motor skills, sensory development, and creative play. These products consistently perform well across all three stores, with strong demand in France, Canada, and Mexico.

The primary customers are parents of young children, along with grandparents and gift-buyers looking for high-quality, engaging toys that support learning at home. Products are typically used for daily play, early development activities, and as educational tools that help children build foundational skills.

The store operates on a simple retail model: customers purchase directly through the Shopify storefronts, products are fulfilled by trusted suppliers, and repeat purchases are driven by strong product-market fit within the children’s category.
Assets Overview
Intangible assets:
- Domain name.
- Website and all site content.
- Product listings and supplier relationships.
- Advertising accounts and historical data (Meta)
- Customer data and email lists.
- Branding assets (logos, images, creatives)
- Marketing materials.
- Policies and operational documentation.
- E-commerce platform accounts.
Facilities Overview
The business operates completely online, requiring only a laptop and no physical office space.
Capitalization Overview
The business is 100% founder-owned, fully bootstrapped, and operates with no external debts or liabilities.
Recent Activity
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Contact Business
1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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