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Toy Shop for Sale in Yamuna Nagar, India

For sale: Direct-to-consumer ecommerce toy brand with a steady customer base and established supplier partnerships.

Established 0-1 year(s)
Employees < 2
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 60 - 70 thousand
Run Rate Sales USD 107 thousand
EBITDA Margin 10 - 20 %
Industries Toy Shops + 1 more
Locations  Yamuna Nagar
Local Time 9:11 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 125 thousand (Native Currency: INR 12,000,000)
Reason: Founder is planning to pursue larger business opportunities and is seeking a strategic buyer who can... View More
Includes physical assets worth USD 1.05 thousand
Interested to connect with advisors
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Documents
Shopify Dashboard
Udyam Certificate
Business Overview
- The business is a D2C e-commerce website that sells toys through its online platform.
- The business has onboarded 8,500+ customers on its website.
- It works with 13 suppliers and has established supplier relationships and fulfillment systems.
- The business has a strong understanding of Meta performance marketing and product testing.
- It operates in the growing gifting and emotional-commerce category.
- The business follows a lean operating model with low overheads and scalable processes.
- The brand has an existing customer base, creatives, ad data, and operational workflows.
- The owner is the sole employee of the business. Logistics and delivery are handled by third-party service providers.
- The business has GST and MSME registrations.
Products & Services Overview
Trending plush toys, emotional gifting products, novelty items, and impulse-purchase products primarily targeted toward Gen Z customers, couples, and gifting buyers across India. Products are sold through the company’s website using performance marketing via Meta ads.
Assets Overview
Tangible assets:
- Inventory.

Intangible assets:
- GST and MSME registration.
- Shopify ecommerce website.
- Brand name and digital assets.
- Customer database.
- Supplier contacts and sourcing network.
- Product creatives and ad creatives.
- Meta ad account learnings and pixel data.
- Social media accounts.
- Existing product catalog.
Facilities Overview
- The business currently operates from the promoter’s personal residence in Yamunanagar.
- The new investor will require approximately 600 sq. ft. of space to manage operations.
Capitalization Overview
The business is bootstrapped by the founder with no external debt obligations. The business currently has a single owner holding 100% ownership.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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