Video Games Store Seeking Loan in Central Jakarta, Indonesia

Top-selling products (85% of revenue):
-Gaming consoles: New and refurbished PlayStation, Nintendo, and Xbox units.
-Accessories: Controllers, headsets, charging docks, and other fast-moving peripherals.
Primary customer segments:
-Individual gamers purchasing for home entertainment.
-Resellers distributing products through online and offline channels.
-PlayStation rental operators serving gaming venues, events, and short-term rental units.
Services (15% of revenue):
-Console repair services and genuine spare parts, extending product lifespan.
-Game loading and setup services, delivering ready-to-play consoles.
Sales and delivery model:
-Omnichannel distribution via major online marketplaces (Shopee, Tokopedia, Akulaku, Toco, TikTok Shop).
-Offline retail stores in Central and North Jakarta serving both B2C and B2B customers.
Competitive edge:
-An integrated gaming ecosystem combining fast-moving product sales with high-margin, recurring after-sales services.
-Strong repeat demand, supported by Indonesia’s growing gaming and home entertainment market. Tangible assets.
1. Inventory.
Regularly refreshed stock of new and refurbished PlayStation, Nintendo, and Xbox consoles, along with high-demand gaming accessories. Inventory consists primarily of fast-moving SKUs, supporting rapid turnover and consistent cash generation.
2. Retail outlet assets (Central Jakarta – mall-based)
Business-operated physical retail outlet used for product sales, customer service, and console repair drop-off and pick-up, including in-store fixtures and display assets.
3. Live-streaming studio setup.
Apartment-based live-streaming studio provided by the promoter and fully equipped for marketplace commerce, supporting live sales on platforms such as Shopee and TikTok.
4. Operational equipment.
Livestreaming equipment, retail fixtures, diagnostic tools, and repair equipment used for console testing, quality control, and after-sales repair services.
Intangible Assets.
1. Customer and reseller database.
Database of 8,000+ retail customers and 100+ active resellers, segmented to support repeat purchases, targeted marketing, and reseller distribution.
2. Brand and market reputation.
Established brand credibility built through consistent product quality, competitive pricing, and reliable after-sales service, resulting in strong repeat demand.
3. Business and supplier relationships.
Long-standing supplier relationships across Indonesia, Singapore, and Japan, ensuring stable supply, product authenticity, and competitive sourcing.
Active relationships with major online marketplaces and sales channels.
4. Rental concept know-how.
Proprietary operating model and brand concept for PlayStation rental services, with potential for replication or future franchising.
5. Operational processes and SOPs.
Documented inventory management, sales reporting, and operational workflows developed to support efficiency, consistency, and scalability. The business operates a hybrid facility setup consisting of two physical retail outlets and a dedicated live-streaming studio, supporting efficient daily operations and scalable growth across both online and offline sales channels.
1) North Jakarta retail store (leased)
Location: North Jakarta.
Lease status: Long-term lease agreement (10-year contract).
Function: Retail sales of gaming consoles and accessories, customer consultation, and a pilot outlet for the PlayStation rental business.
Notes: Rental-related income contributes to covering operating costs. The store layout and operating model are designed to be replicable for future expansion or franchising.
2) Central Jakarta retail store (mall-based)
Location: Central Jakarta (inside a shopping mall).
Occupancy status: Operated as a long-term business outlet under a stable mall arrangement.
Function: Product sales, customer service, and console repair drop-off and pick-up point.
Benefits: High foot-traffic visibility, a stable operating base, and controlled occupancy costs.
3) Dedicated live-streaming studio.
Location: Apartment unit provided by the business owner.
Function: Live-streaming sales on major marketplaces (Shopee and TikTok), content creation, and real-time customer engagement.
Benefits: Low-overhead facility that significantly supports online sales growth and conversion efficiency. The business is primarily funded by the promoter’s own capital.