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Women's Apparel Store for Sale in New Delhi, India

8-year-old B2C brand selling women’s loungewear on major marketplaces, serving 5L+ customers across India.

Established 5-10 year(s)
Employees 5 - 10
Legal Entity General Partnership
Reported Sales USD 200 - 300 thousand
Run Rate Sales USD 284 thousand
EBITDA Margin Operating at loss
Industries Women's Clothing + 1 more
Locations  New Delhi
Local Time 4:29 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 225 thousand (Native Currency: INR 20,000,000)
Reason: The partners are shifting their focus to other ventures and are seeking a capable buyer to take over... View More
Includes physical assets worth USD 28 thousand
Interested to connect with advisors
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Business Overview
• 8-year-old GST-registered partnership firm engaged in online trading of women’s nightwear and loungewear under a private label brand.
• Top-selling products include kaftans, maternity wear, nighties, and sleepwear designed for urban and semi-urban women aged 20–50 seeking comfort and style.
• Served over 5 lakh customers through major e-commerce marketplaces including Amazon, Flipkart, and Myntra.
• 100% online B2C model with direct sales through marketplaces and brand-owned listings, ensuring scalability and low overheads.
• Manufacturing is fully outsourced to maintain flexibility and cost efficiency.
• Operates with staff on a contractual basis for flexible manpower management.
• Currently operating at a loss due to aggressive discounting to stay competitive, with profitability expected within 1–2 years.
• Brand recognized with multiple “Amazon’s Choice” and “Bestseller” tags, backed by verified reviews and strong repeat customer base.
• Fully compliant with GST, income tax, and marketplace policies, with a clean operational and financial record.
• Managed by experienced professionals with over 12 years of corporate experience in retail and brand management.
• Positioned as a trusted and established online sleepwear brand with proven traction and scalable market presence.
Products & Services Overview
The business operates in online retail, offering women’s nightwear and loungewear under its own private label. Its best-selling items include kaftans, maternity wear, nighties, and sleepwear. These products cater to urban and semi-urban women aged 20–50 who seek stylish, comfortable, and budget-friendly home wear. Sales are driven through major e-commerce platforms such as Amazon, Flipkart, and Myntra.
Assets Overview
Tangible assets:
- Inventory.
- High-quality storage racks, computers, and barcode label printers.
Intangible assets:
- Accounts receivables.
- Input tax credit of INR 50 lakh.
- Digital assets (website and social media handles)
- GSTIN of 8 states and other trade licenses.
- E-commerce platform approvals.
- Intellectual property (trademark/copyrights, product images and catalogue content)
- Business goodwill (rating/reviews) and established track record.
- Supplier/vendor contacts.
- Compliant track record of IT/GST, marketplace policies.
Facilities Overview
The business holds GST registration across 8 states to support its fulfilment operations. It also owns a warehouse in Delhi, which is not part of the sale but can be leased if required.
Capitalization Overview
The business is primarily self-funded, with growth supported through retained profits and a cash credit facility from a public sector bank. It is jointly owned by 2 partners holding equal shares.
Recent Activity
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1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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