AHOB 7 /10

Zekasoft is a Turkey-based EdTech company established in 2014. Its flagship product, AHOB®, is an AI-driven adaptive neurocognitive training platform designed to strengthen key cognitive abilities such as attention, working memory, processing speed, and reading comprehension through structured, research-based methodologies.

The platform is available in 14 languages and used across 60+ countries by students, educators, and institutions. Unlike conventional speed-reading tools, AHOB® focuses on cognitive development, with improved reading fluency emerging as a natural outcome.

The founding team brings expertise in cognitive science, software development, and international education, supported by academic collaborations, institutional adoption, and a growing global network of certified trainers through the AHOB® Trainer Certification Program.

Zekasoft operates on a B2B and B2B2C model, partnering with schools, education groups, and institutions through licensing, certification programs, and a structured master franchise model for international expansion. Revenue is generated through platform licensing, certification fees, and franchise royalties.

Under the master franchise model, partners receive country-level exclusivity, along with rights to sub-license the platform, certify trainers, and access localized support, branding, and marketing resources.

AHOB® differentiates itself through its strong neurocognitive foundation, real-time personalization, and measurable learning outcomes. Its multilingual capability and established global presence enable partners to deploy a proven solution rather than a pilot-stage product.

With rising global demand for evidence-based learning solutions, particularly among international schools and institutional buyers, Zekasoft offers a scalable, high-margin opportunity backed by an established platform, certification ecosystem, and extensive international operating experience.

The sales margin and EBITDA figures mentioned are based on the average revenue performance currently achieved by our sales partners.

The business has a business registration certificate. Zekasoft offers a family of AI-powered neurocognitive training software under the AHOB® brand, complemented by a structured ecosystem of trainer certification and institutional partnership programs.

1. AHOB® CL - Core platform.
The recommended entry point for new users. AHOB® CL is a Windows-based neurocognitive training platform that develops attention, focus, comprehension, and processing speed through a progressive, adaptive exercise system. Available in 14 languages, it uses a self-learning methodology that allows users to train independently without a coach. The platform adapts in real time to each user's development, making it suitable for students, professionals, and learners across a wide age range. Compatible with Windows 10 and above.

2. AHOB® XL - Advanced level.
Designed for users who have already established a foundation in attention and focus training and wish to advance further. AHOB® XL targets higher-order cognitive functions: reasoning, working memory, vocabulary development, left-right brain balance exercises, and adaptation to next-generation exam question formats. It functions as a continuation module and delivers the highest results when used in sequence with AHOB® CL. Compatible with Windows 7 and above.

3. AHOB® Trainer certification program.
An accredited certification pathway for educators, coaches, and education professionals who wish to deliver AHOB® training professionally. Certified trainers are authorized to create personalized training roadmaps for learners and are listed on Zekasoft's official Authorized Trainers directory. The program is delivered through Zekasoft Akademi and is available in an online format, enabling international participants to certify remotely.

4. Zekasoft Akademi — Trainer network & institutional membership.
A structured academy platform for certified trainers and institutional partners. Members gain access to training resources, peer networks, and the infrastructure to build and manage their own trainer communities. Zekasoft Akademi serves as the backbone of Zekasoft's B2B growth model, enabling scalable deployment across schools, tutoring centers, and education groups.

5. Institutional licensing & bulk distribution.
Zekasoft offers bulk licensing arrangements for schools, school chains, tutoring centers, and education holding groups. Institutional partners receive volume pricing, dedicated onboarding support, and access to platform analytics. This channel is the primary revenue driver for the master franchise model, where country-level partners sub-license AHOB® to local institutions within their territory. Russia, North America, South America, Europe, Ukraine, Kazakhstan, Kyrgyzstan. Obtaining a Zekasoft master franchise is a structured but straightforward process. We have designed each step to ensure mutual fit both for the partner's confidence in our system and for our confidence in their ability to represent the AHOB® brand. The timeline is flexible and adapts to each candidate's pace.

Step 1: Initial application.
Submit an expression of interest via SMERGERS, the Zekasoft website, or directly by email. Share a brief overview of your background, target country, and motivation for partnering with AHOB®.

Step 2: Discovery call.
A video meeting with Zekasoft's international business development team. We present the AHOB® platform, the master franchise model, territory potential, and answer all questions. This is also an opportunity for both parties to assess alignment.

Step 3: Application form & NDA.
Qualified candidates complete a formal application form detailing their business background, financial capacity, and market plan. A non-disclosure agreement is signed to allow the sharing of detailed commercial and technical information.

Step 4: Due diligence & evaluation.
Zekasoft reviews the candidate's profile, financial standing, and market readiness. The candidate receives full access to the franchise disclosure documents, financial model, and territory analysis to conduct their own evaluation. Both sides confirm mutual suitability.

Step 5: Agreement signing & fee payment.
The master franchise agreement is signed, granting country-level exclusivity. The $50,000 entry fee is settled, and the partner's territory is formally registered within the Zekasoft global network.

Step 6: Onboarding & market launch.
The partner enters the full onboarding program — platform setup, trainer certification, marketing activation, and sales launch. Zekasoft's international team provides direct support throughout the launch phase to ensure a strong market entry. We are looking for a committed, well-connected master franchise partner who will take ownership of the AHOB® brand within their country and build a self-sustaining regional operation. The ideal partner is not a passive investor — they are an active operator with deep roots in the local education ecosystem.

Responsibilities.

Market development & sales.
Actively promote and sell AHOB® licenses to schools, tutoring centers, private education groups, and individual learners within the territory. This includes developing a local go-to-market strategy aligned with Zekasoft's brand standards and positioning guidelines.

Institutional client acquisition.
Identify, approach, and close agreements with institutional clients particularly international schools, school chains, and education holding groups for bulk licensing and long-term partnerships.

Trainer network development.
Recruit, certify, and manage a local network of AHOB® authorized trainers. The master franchise partner holds trainer certification authority within their territory and is responsible for maintaining training quality standards in line with Zekasoft Akademi protocols.

Sub-franchise management.
Open and manage sub-franchise outlets within the territory, onboard sub-franchisees, and ensure operational consistency across all local outlets operating under the AHOB® brand.

Reporting & compliance.
Provide regular performance reports to Zekasoft headquarters covering sales figures, active users, trainer certifications issued, and sub-franchise activity. Maintain brand compliance and adhere to platform usage guidelines at all times.

Ideal partner profile.
The ideal master franchise partner has a background in education, ed-tech, or human development — with an established network of schools, educators, or institutional contacts in their country. A proven track record in sales or business development is essential. Candidates must have the financial capacity to meet the $50,000 entry investment and sustain initial market development activities. Prior experience operating or scaling a franchise, distribution, or dealership network is a strong advantage. Zekasoft provides a comprehensive support framework covering every stage of the franchise lifecycle — from initial setup through ongoing operations. Support is delivered both remotely and on-site, ensuring that international partners receive hands-on guidance regardless of their location.

Onboarding & setup.
Upon signing, the franchise partner receives a structured onboarding program covering platform configuration, territory planning, brand guidelines, and operational setup. Zekasoft's international team works directly with the partner to ensure a smooth and rapid market entry.

Technical support.
Ongoing technical assistance is available for platform deployment, license activation, user management, and any software-related issues. Partners have access to Zekasoft's technical support team via dedicated channels, ensuring minimal downtime for end users and institutions.

Marketing materials & campaign support.
Franchise partners receive a full suite of localized marketing assets including digital content, presentation decks, brochures, and social media materials adapted for their target market. Zekasoft's marketing team provides guidance on campaign strategy and can support partners in developing market-specific initiatives.

Sales training & coaching.
Partners and their sales teams receive training on AHOB® product positioning, institutional sales methodology, and objection handling. Ongoing coaching is available to help partners optimize their pipeline and close deals with schools, chains, and education groups.

Trainer certification support (Zekasoft Akademi)
Master franchise partners are fully integrated into the Zekasoft Akademi ecosystem. Zekasoft provides the certification curriculum, training materials, and examiner support needed to run AHOB® Trainer Certification programs locally. Partners can certify trainers in their territory under Zekasoft's internationally recognized accreditation framework.

Regular webinars & partner meetings.
Zekasoft conducts regular online sessions for all franchise partners covering product updates, best practices, market insights, and performance reviews. Periodic in-person partner summits are also organized to foster collaboration across the global network and align on strategic direction.