Tuleer Natura - Embrace Nature's Beauty 6.3 /10

Established in 2021, tuleer natura, operating under its parent company infa trade link, is an Indian food brand focused on traditional pickles and papads, offering authentic flavours with modern packaging and quality standards. The brand caters to both B2B and B2C markets, with a growing focus on retail distribution and institutional/commercial orders.

Tuleer natura's core product portfolio includes a range of traditional Indian pickles such as mango, lemon, mixed vegetable, citron, tomato and garlic, along with traditional papads and flavoured papad varieties. The products are positioned as affordable, quality-focused FMCG products suitable for general trade, modern retail, wholesale and online marketplaces.

The company follows a multi-channel sales and distribution model, supplying products through retail outlets, wholesalers, distributors and online platforms. The brand is actively expanding its network of super stockists, distributors, retailers and commercial buyers across India.

Tuleer natura is focused on building a scalable fmcg distribution network, with competitive pricing designed to support healthy margins for channel partners. The company aims to develop long-term relationships with distributors and retailers by providing consistent product quality, attractive packaging, reliable supply and commercially viable pricing.

The brand is also strengthening its presence on e-commerce platforms, including Amazon, while simultaneously developing its offline distribution network across key Indian markets.

Tuleer natura operates with the necessary regulatory registrations, including FSSAI, GST and MSME, supporting its B2B and distribution operations.

The company's immediate growth strategy is focused on expanding its pickle & papad distribution network, appointing super stockists and distributors, increasing retail penetration and developing institutional and commercial sales opportunities.

With a focus on traditional Indian flavours, affordable fmcg products and scalable distribution, tuleer natura aims to establish itself as a trusted Indian brand in the pickles & papads category. Our products & business offerings.

Tuleer Natura, under its parent company Infa trade link, is developing a portfolio of traditional Indian food products with a primary focus on pickles and papads for domestic retail, wholesale and distribution markets.

1. Traditional pickles – core product category.

Our current pickle range includes:

- mango pickle.
- lemon pickle.
- mixed vegetable pickle.
- citron pickle.
- tomato & garlic pickle.
- garlic pickle.

The products are developed to deliver authentic Indian flavours in convenient retail packaging, with a focus on competitive pricing, consistent quality and suitability for general trade and distribution.

2. Traditional papads – core product category.

Our papad range includes traditional Indian papads and flavoured varieties designed for retail and wholesale distribution.

The products are suitable for:

- general trade.
- supermarkets.
- grocery stores.
- wholesale markets.
- restaurants and food-service businesses.
- institutional and commercial buyers.

3. B2B distribution opportunities.

Tuleer natura is actively looking to expand its distribution network through:

- super stockists.
- distributors.
- retailers.
- wholesalers.
- institutional buyers.
- commercial & bulk buyers.

We offer commercially viable products designed to provide attractive margins and repeat-purchase potential for channel partners.

4. Private label & commercial supply.

Subject to product and order requirements, the company can explore:

- bulk supply.
- commercial orders.
- private-label opportunities.
- oem/contract manufacturing partnerships.
- custom packaging requirements.

5. Supporting food portfolio.

The broader infa trade link business also operates in the sourcing and supply of Indian spices and agro commodities, including black pepper, cardamom, cloves, turmeric, dry ginger, dry red chilli, cumin and fennel seeds, serving domestic wholesale and international buyers.

Current growth focus.

The immediate focus of tuleer natura is to build a strong pickle & papad distribution network across India, appoint super stockists and distributors, expand retail penetration and develop long-term B2B and commercial buyer relationships.

The company plans to gradually expand its portfolio into additional traditional and health-focused Indian food categories as the distribution network grows. Karnataka, Tamil Nadu, Andhra Pradesh, Kerala, Telangana. Interested in the Opportunity?

If you are interested in becoming a Super Stockist, Distributor, Retail Partner or Commercial Buyer for Tuleer Natura Pickles & Papads, connect with us through SMERGERS.

Share your business profile, target territory and distribution network, and our team will discuss the opportunity, product range, commercial terms and next steps with you. Expected Business Commitment.

We are looking to partner with serious Super Stockists, Distributors and B2B channel partners who are committed to developing the Tuleer Natura brand in their respective markets.

We expect an initial and ongoing business potential of approximately ₹3 lakh per month, depending on territory, market potential, product mix and distribution coverage.

The objective is to build a long-term, mutually profitable distribution partnership, with consistent product movement, retail expansion and repeat orders.

Partners with established FMCG distribution networks and strong retail reach will be preferred. Support Provided to Channel Partners.

Tuleer Natura supports its Super Stockists, Distributors and Retail Partners with the necessary marketing and sales resources to help establish and grow the brand in their respective markets.

Our channel-partner support includes:

- Product catalogues and promotional creatives.
- Retail marketing and point-of-sale promotional materials.
- Digital marketing support for product awareness.
- Product information and sales guidance.
- Launch support for new products and SKUs.
- Assistance with retailer and market development.
- Regular communication and business coordination.
- Support for commercial and bulk-order enquiries.

We aim to work closely with our channel partners to improve product visibility, retail penetration, repeat orders and overall market development.

The level of marketing and operational support may vary based on the territory, business potential, order volume and distribution partnership structure.