Bata India 7.7 /10

- Bata is looking for franchisee partners mainly in Tier 2 and 3 cities.
- Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization.
- Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.
- The company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach/coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros, and towns.
- Bata’s smart-looking new stores, supported by a range of better quality products, are aimed at offering a superior shopping experience to its customers.
- The company also operates a large non-retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.
- We are a public limited company, and the sales figures and profit margins provided for the franchise format are based on the performance of our existing outlets, backed by our strong brand presence and trusted market reputation. Bata offers a wide range of footwear products, including brands like Bata, North Star, Power, Bubblegummers, Weinbrenner, and Sandak. They also offer products from other brands like Hush Puppies, Naturalizer, Scholl, and Marie Claire. Tamil Nadu, Andhra Pradesh, Telangana. You can connect with us on SMERGERS, and we will guide you through the process.
Bata India Ltd follows a structured and transparent process for onboarding new franchise partners. The steps are as follows:
1) Initial discussion & proposal review:
Interested investors will receive a detailed proposal covering the business model, commercials, investment breakdown, and available locations.
2) Location finalization:
The franchisee may propose a location or select from Bata’s identified towns. The Bata team will evaluate the site for suitability based on visibility, footfall, catchment, and compliance with brand norms.
3) Documentation & application submission:
The investor will need to submit:
- Franchise application form.
- Identity & address proof.
- Proof of investment capacity (bank statement / ITR)
- Location photographs or property documents (if available)
4) Site approval & LOI (letter of intent):
Once the location is approved, a letter of intent will be signed confirming mutual commitment to proceed.
5) Store setup & fit-out:
Bata’s project team will assist with store design, layout, branding, and interior execution through approved vendors.
6) Stocking & staff hiring:
Merchandise will be dispatched by Bata. Store staff will be recruited by the franchisee and trained by Bata’s team.
7) Training & POS setup:
Complete training will be provided for billing, operations, and customer handling. POS and IT setup will be completed by Bata’s support team.
8) Store launch:
Bata supports with launch planning, initial offers, and marketing to help create customer buzz.
9) Ongoing operations:
The franchisee receives continuous support for stock management, sales analysis, local marketing, and performance reviews. 1) Capital investment:
A total investment of INR 45–50 lakh (inclusive of store setup, stocks, branding, and initial operational expenses).
2) Owner involvement:
While day-to-day operations will be handled by trained store staff, we expect the investor to visit the store occasionally when possible, especially during key operational milestones or initial setup.
3) Timely payments:
Prompt settlement of invoices raised for goods and other operational elements, as per agreed credit terms.
4) Local marketing support:
Involvement in executing basic local-level marketing activities (such as community outreach, pamphlet distribution, store launch promotions, etc. ), if required, with guidance from the Bata team. As a valued franchise partner, Bata India Ltd offers end-to-end support to ensure the successful setup and operation of the store. The support includes:
1) Store design & fit-out:
Complete assistance with store layout, branding, fixtures, and visual merchandising as per Bata's retail standards.
2) Merchandise planning & supply:
Regular and timely supply of a curated product range suited to the market, managed through an efficient inventory system.
3) Training & onboarding:
Comprehensive training for store staff and franchise owners covering product knowledge, billing systems, customer service, and SOPs.
4) Technology & POS support:
Integrated billing system, inventory tracking, and centralized reporting tools are provided and maintained by Bata.
5) Marketing & promotions:
National and regional brand marketing campaigns (TV, digital, print), along with seasonal promotions and festive offers. Franchisees will also be guided on local promotions if needed.
6) Operational guidance:
Ongoing support from a dedicated Franchise Business Manager for sales growth, compliance, and day-to-day operations.
7) Launch support:
Assistance with store launch planning, including branding, inauguration offers, and PR activity.