Ethera 9.5 /10

Ethera is a design-first lab-grown diamond jewellery brand backed by Bluestone, one of India’s leading jewellery retailers. The brand offers IGI-certified, BIS hallmarked gold jewellery through both physical retail stores and online channels, focused on delivering premium designs, transparent pricing, customization options, lifetime exchange and buyback policies, and a seamless omnichannel customer experience. Existing stores currently attract approximately 30–40 customer walk-ins daily.
The business has a valid GST certificate. We offer lab-grown diamond jewellery crafted in gold, including rings, earrings, pendants, bracelets, bangles, and men’s jewellery in 9KT, 14KT, and 18KT gold. All jewellery pieces are IGI-certified and BIS hallmarked, with customers also having access to complete customization services through our in-house design team for personalized creations. Hyderabad, Chennai, Kolkata, Pune, Jaipur, Lucknow, Mumbai. Connect with us on SMERGERS and we will guide you through the process. We are looking for partners who are passionate about sales and committed to delivering an exceptional customer experience to every consumer. The partnership includes a lock-in period of 18 months. As a FOCO model, Ethera manages the business end to end from store design and fit-out to staff hiring, training, inventory, marketing, and customer support and daily operations. Franchisees also benefit from Ethera's association with Bluestone, giving the brand immediate credibility and trust with customers.