Femtoplay 8.3 /10

- Cloud-based digital billboard content management and monetization platform operating in the DOOH advertising space.
- Enables centralized control of multiple digital billboards through a single web and mobile dashboard.
- Core features include remote content upload, ad scheduling, campaign management, proof-of-play reporting, and performance analytics.
- Supports interactive advertising formats such as QR-based engagement, gamified campaigns, and dynamic creatives.
- Built on an asset-light, technology-driven franchise model focused on scalability and recurring advertising revenue.
- Franchise partners can earn through two models: owning and operating digital billboard infrastructure, and selling ads across the wider Femtoplay network.
- Allows franchisees to sell network-wide advertising inventory even on screens they do not own, earning commission-based income.
- Femtoplay provides the complete AdTech platform, onboarding, training, centralized tools, and ongoing sales and operational support.
- Revenue is generated from recurring monthly advertising spends by retailers, clinics, education institutes, restaurants, gyms, corporates, and brands.
- Supported by centralized inventory visibility, advertiser marketplace access, and continuous software upgrades.
- Currently operates across multiple locations with an expanding network of digital billboards. The top-selling product of the business is digital billboard advertising solutions powered by Femtoplay’s CMS, serving local businesses, regional advertisers, and national brands seeking targeted DOOH campaigns.
- The business is headquartered in the USA and operates in India through a registered subsidiary, holding valid incorporation and GST registrations in both countries.
- The owner is currently in the USA but will be available for the transaction. - Digital Billboard Content Management System (CMS)
- Multi-location billboard management (Web & Mobile)
- Ad scheduling & automated campaign management.
- Proof-of-play & performance analytics dashboards.
- QR-based interactive and lead-generation campaigns.
- Dynamic & gamified advertising formats.
- AI camera-based traffic and audience analytics.
- Listing in Femtoplay’s advertiser marketplace.
- Network-wide inventory access for multi-location campaigns. India. 1. Initial enquiry through SMERGERS.
2. Introductory call and business discussion.
3. Territory and commercial structure finalization.
4. Franchise agreement signing.
5. Platform onboarding and training.
6. Go-live support and launch. - Invests and manage digital billboard locations (owned or partner locations)
- Sell advertising slots to local and regional businesses.
- Actively source advertisers for campaigns that may run across the broader Femtoplay network.
- Manage client relationships and local sales operations.
- Coordinate basic on-ground maintenance through local vendors if required.
- Follow Femtoplay’s operating and branding guidelines. - Complete Femtoplay technology platform (CMS + dashboards)
- Franchise onboarding and operational training.
- Sales pitch decks, rate cards, and proposal templates.
- Centralized inventory visibility for network-wide ad sales.
- Technical support and regular software upgrades.
- Campaign formats, creative guidelines, and best practices.
- Active sales enablement via Femtoplay marketplace and central initiatives.
- Optional support for hardware sourcing and large advertiser or agency tie-ups.