FreshToHome 8.9 /10

- FreshToHome is one of India's leading fish and meat brands, with a strong presence across more than 140 cities supported by a robust supply chain.
- The brand offers one of the largest selections of fish, seafood, meat, poultry, eggs, and ready-to-heat-and-eat products in India.
- FreshToHome is known for providing preservative-free, high-quality products sourced directly from farmers and fishermen.
- The network currently comprises 15 outlets across Bangalore, including 5 company-owned and company-operated stores and 10 franchise-operated stores.
- Our stores function as both physical retail outlets and micro-warehouses for fulfilling online e-commerce orders. E-commerce is the primary sales channel.
- Franchisees fully own and operate their stores under the FreshToHome brand while leveraging the company's established systems and operating model.
- Comprehensive support is provided in business planning, store selection, customer acquisition, marketing, staff training, and operational processes.
- Preferred franchise locations in Bangalore include the Airport Road stretch, Sarjapura Road stretch, Whitefield, and Budigere Cross.
- If a franchisee is unable to identify or set up a suitable outlet, an existing company-owned store can be converted into a franchise outlet for the franchisee to operate.
- The business holds all required registrations, including FSSAI, the local State Trade License, MCA registration, and GST registration. The brand offers meat, poultry, fish, eggs, and ready-to-heat-and-eat products, sold through its e-commerce app and physical storefronts. Bengaluru. Connect with us on SMERGERS and we will guide you through the process. * Owner presence: Maintain at least 80% owner presence during peak "Golden Hours" (7:00 AM–11:00 AM).
* Customer relationships: Increase average order value (AOV) through soft selling (e. g. , recommending a 200 g prawn add-on).
* Pre-launch activities: Ensure active in-person involvement, including leaflet distribution and apartment community integration.
* Labour management: Follow a hybrid staffing model where 100% of staff are trained to perform two or more roles.
* Customer loyalty: Achieve a repeat purchase rate of over 70% month-on-month.
* Customer acquisition: Add more than 10% new customers per month until the market reaches saturation.
* Financial management: Maintain healthy margins through value-first selling while ensuring high sales velocity.
* Operational excellence: Focus on zero wastage, maintain cold chain integrity, maximize second-day sales, and execute customer acquisition rigorously.
* Inventory efficiency: Maintain a sellable yield of more than 92% of the total stock weight.

Store location requirements:
* The store should be located in a prosperous residential area with a strong migrant population.
* The surrounding locality should have at least 10,000 dwellings, including approximately 100 apartment buildings within a 0.5 km radius.
* The average apartment value should be at least INR 80 lakh, or the average monthly rent should be INR 30,000 or above.
* The store should be on the ground floor with good frontage and high visibility. A corner shop is preferred.
* Adequate parking space should be available for customers.
* The location should ideally have complementary businesses nearby, such as a vegetable mart or a supermarket/hypermarket.
* The store should be easily accessible to customers and situated within a residential area.
* The premises should have proper ventilation, a reliable water supply, and an adequate drainage system.
* The store should have a minimum 4 kVA power connection and a continuous water supply. The franchisee can expect support from FreshToHome in business planning, store selection, customer acquisition, marketing, staff training, and operational processes.