GAHANE 8.6 /10

Gahane is a Bengal heritage jewellery brand that offers affordable luxury.

Gahane is a differentiated jewellery brand built on the authentic craftsmanship of Bengal. We design and manufacture handcrafted 925-certified silver jewellery with rich gold-polish finishes, delivering substantial, heritage-inspired pieces at accessible price points.

The brand occupies a clear market position: "affordable luxury". Customers receive the look, weight, and traditional aesthetic of fine jewellery without the premium associated with solid gold — a proposition that resonates strongly during festivals, weddings, and gifting occasions such as Durga Puja and Dhanteras.

Core strengths for investors:
- Own manufacturing for tighter quality control, faster replenishment, and healthier margins.
- 925 Hallmarked silver with lifetime plating warranty and assured buyback & exchange — building customer trust and repeat purchases.
- Proven festive demand cycle in West Bengal and expanding North East markets.
- Existing operational stores in Jodhpur Park and Salt Lake City Centre, with further expansion underway.

Gahane offers two structured franchise models designed for different investor profiles:

- FOCO (company operated) – Passive model with company-managed operations, 12% revenue share, 18% ROI minimum guarantee, and projected ROI of 23–36% over five years.
- FOFO (franchisee-operated) – Higher-involvement model with 30% margin, same minimum guarantee, and projected ROI of 25–49% over five years.

Both models feature a ₹50 lakh total investment (including ₹35 lakh refundable inventory), full training, marketing support, visual merchandising, and access to channel partner finance.

Gahane combines a culturally rooted product, a scalable retail format, and a transparent financial structure — creating a compelling opportunity for partners seeking exposure to India’s growing organised jewellery market with controlled risk and clear upside.

The franchise partner will need a GST registration. Products:
- Handcrafted 925-certified silver jewellery with gold polish.
- Necklaces & haar (temple, heritage, half moon, golap kanbala lohori)
- Earrings (jhumkas, chandbali, vintage jhapta with pearl drops, ear tops)
- Chokers & statement pieces.
- Bridal & festive ensembles.
- Everyday wear jewellery.
- Armlets & traditional accessories.

Customer services:
- Lifetime plating warranty.
- Assured buyback & exchange.
- 925 hallmarked quality assurance.

Franchise services:
- FOCO model (company operated – passive)
- FOFO model (franchisee operated – active)
- Store fit-out & visual merchandising support.
- Staff recruitment & training.
- Billing software / POS.
- Digital marketing support.
- Channel partner finance.
- Ongoing operational guidance. West Bengal. You can connect with us on SMERGERS, and we will guide you through the process.

The following steps will subsequently take place:
1. Enquiry – Submit interest via SMERGERS.
2. Discussion – Initial call or meeting to understand investment, models (FOCO / FOFO), and location.
3. Application – Submit basic details and preferred location.
4. Evaluation – Company reviews the application and proposed site.
5. Meeting – Detailed discussion on commercial terms, support, and expectations.
6. Site Finalisation – Location approval and agreement on store size (200–300 sq. ft)
7. Agreement – Signing of Franchise Agreement and payment of Franchise Fee.
8. Setup – Store fit-out, inventory placement, training, and launch support. - Invest the required capital (₹50 Lakh) as per the agreed structure.
- Provide a suitable retail space (200–300 sq. ft) in a good commercial location.
- Maintain brand standards of display, hygiene, and customer experience.
- Uphold Gahane’s brand values and pricing discipline.
- Ensure timely payments and compliance with the franchise agreement.
- Support local visibility and community engagement during festive seasons.

FOCO model (company-operated – passive partner)
- Act as an investor partner with limited day-to-day involvement.
- Provide the retail premises and capital.
- Allow the company to manage operations, staff, and daily running.
- Review performance reports shared by the company.
- Cooperate on strategic decisions when required.

FOFO model (franchisee-operated – active partner)
- Take full responsibility for day-to-day store operations.
- Recruit, train, and manage store staff (with company support)
- Handle local inventory management and stock replenishment.
- Drive sales, customer service, and local marketing efforts.
- Maintain operational discipline and report performance as required.
- Bear store-level operating expenses.

Overall Expectation:
The partner should have a long-term commitment to building the brand in their territory, protect Gahane’s reputation, and work collaboratively with the company to maximise sales during peak festive and wedding seasons. - Store layout & visual merchandising guidance.
- Product assortment planning.
- Staff recruitment support.
- Product, sales & brand training.
- Billing software / POS system.
- Digital marketing & brand campaigns.
- Ongoing operational guidance.
- Channel Partner Finance assistance.
- Continuous supply of new collections.