KalingaStone 8.9 /10

- KalingaStone is the flagship premium engineered surface brand of Classic Marble Company (CMC), a leading Indian surface solutions group with roots dating back to 1994.
- Launched in 2009, it is India’s first engineered surface manufacturing brand and has grown into a market leader in premium surfaces for residential, commercial, and architectural applications.
- The brand operates from a 60‑acre, 43.5 million sq. ft. integrated industrial campus with over 200,000 sq. m of manufacturing capacity, 8 state‑of‑the‑art production lines, and a team of 2,100+ professionals, enabling consistent quality, large‑scale output, and reliable supply.
- KalingaStone offers one of the largest portfolios in the category across engineered marble, quartz, terrazzo, and porcelain (slim tiles), with 500+ designs and dedicated R&D to continuously improve durability, finish, and performance.
- We will not charge any royalty fee to our franchise partners.
- Instead, the franchise partners will purchase the products directly from us as part of the franchise business model.
- The revenue projections shared for the franchise partners are based on the performance of our existing outlets. Based on our current business model, we estimate an average of 34 customers per month, with each customer purchasing an average of 2 slabs at ₹30,000 per slab, resulting in an average order value (AOV) of ₹60,000 per customer.
- The franchise partners need a GST registration. - KalingaStone manufactures and markets engineered marble, terrazzo, quartz, and porcelain (slim tiles) surfaces. - These are used by homeowners, architects, interior designers, builders, contractors, and project specifiers for flooring, wall cladding and facades, kitchen countertops, islands and backsplashes, bathroom flooring and wall surfaces, vanity counters, staircases, window sills, door jambs, furniture counters and tabletops, sculptural elements and custom-designed interior features.
- The products serve premium homes, villas, apartments, hotels, resorts, restaurants, retail boutiques, malls, offices, healthcare facilities, educational institutions, airports, metro networks and large commercial developments, delivering a combination of aesthetics, hygiene, durability and long-term performance. Bengaluru, Hyderabad, Pune, Mumbai, India, Maharashtra, Delhi, Karnataka, Telangana. You can connect with us on SMERGERS, and we will guide you through the process. Additionally, we have the following steps:

1. Submit an initial franchise inquiry to KalingaStone.
2. Discuss the opportunity with the KalingaStone team, including business goals and local market potential.
3. Understand the detailed business model, investment requirements, commercial structure and support framework.
4. Identify, evaluate, and finalize suitable locations; the KalingaStone team conducts site and territory assessment.
5. Execute the franchise agreement and complete necessary documentation and compliance.
6. Undertake showroom interior fit-out as per approved design, while KalingaStone installs displays and branding, conducts training, and enables business systems.
7. Launch the KalingaStone authorized franchise studio with joint marketing, demand generation, and ongoing operational support. - The KalingaStone franchise studio is designed for entrepreneurs who want to build a premium, design-led retail business backed by a trusted national brand.
- Franchise partners are expected to focus on creating a world-class customer experience for homeowners, architects, interior designers, and project customers.
- They should actively develop their local market, generate enquiries, build and maintain relationships with architects, designers, builders, contractors, and developers, and position the studio as the preferred destination for premium surface solutions.
- Beyond walk-in sales, partners are expected to pursue project opportunities and build recurring business pipelines from residential, commercial, and infrastructure projects, ensuring sustainable, long-term growth. - KalingaStone provides extensive support to franchise partners to build a profitable and sustainable business. The company supplies display products, full slabs, samples, immersive mock-ups, and in-store branding elements at zero cost (approx. ₹10 lakh value), including kitchen and bathroom mock-ups, marble, terrazzo, quartz, and slim tile displays, and complete studio design support.
- Franchisees receive dedicated commercial pricing, additional incentives, and ongoing product, sales, and operations training.
- The brand offers showroom design guidance, technology and CRM systems, marketing assets, digital display solutions and hyperlocal and national digital marketing to generate enquiries and increase footfall.
- A dedicated partner support team and regional sales teams assist in retail and project sales, helping identify opportunities, engage influencers, prepare proposals and improve conversion rates, while project sales support and corporate demand generation help build a strong pipeline of large-scale projects.