Nitroblaze Lubricants 6.5 /10

About our brand: NitroBlaze.
NitroBlaze is an emerging force in the Indian automotive lubricant industry, dedicated to delivering high-performance bike and car oils tailored for Indian road conditions. Our mission is simple yet powerful: to offer world-class synthetic and mineral oils at competitive prices, ensuring superior engine protection and customer satisfaction.
Promoters:
NitroBlaze was founded by a passionate entrepreneur inspired by innovation leaders like Elon Musk. With a strong vision and a hands-on approach, brings a deep understanding of both the technical and business aspects of the automobile industry. His philosophy blends affordability, quality, and futuristic thinking, making NitroBlaze a brand with strong leadership from day one.
Business model:
NitroBlaze operates on a B2B (business-to-business) distribution model, selling its products through a network of distributors, dealers, garages, and retail outlets. We manufacture high-quality lubricants through trusted partners, allowing us to focus on aggressive branding, sales support, and distribution expansion.
Revenue sources: Bulk sales to distributors and direct dealership partnerships.
Profitability: Designed with attractive margins at every level distributors, dealers, and garage owners.
Scale Potential: Scalable across Tier 1, Tier 2, and Tier 3 cities.
Average footfall per outlet:
On average, each associated outlet garners between 300 to 500 customer visits monthly, depending on location. As our product targets repeat customers (bike and car owners needing oil changes), the retention and reorder rate is high.
Competitive differentiation:
Premium quality at mid-range prices: Our products match the performance of international brands but are priced for the Indian consumer.
Targeted formulations: Specialized oils for Indian roads, climate, and vehicle types.
High dealer and garage margins: We offer higher margins compared to traditional brands, making NitroBlaze a highly attractive business opportunity.
Aggressive branding and support: We offer marketing kits, digital promotion, technical training, and on-ground sales support for all partners.
Why should an investor take up NitroBlaze Franchise/Distribution?
Fast-growing market: The Indian automotive lubricant market is expanding rapidly, especially with the rise in two-wheeler and four-wheeler sales.
Higher returns: With margins up to ₹978 per bottle (for garage owners) and attractive distributor margins, profitability is higher compared to many competing brands.
Scalable model: Easy-to-expand model with low operational cost and quick breakeven.
Strong backend support: Marketing, training, and logistics support provided directly from the company.
Exclusive Territories: Investors can lock premium territories early for long-term dominance.
The investment is based solely on the stock, and once all the stock is sold, the franchisee can repurchase it by making another payment. The investment will be periodic, depending on the products purchased. Products and services offered by NitroBlaze.
1. Engine oils for bikes.
NitroBlaze 20W-40 (Premium mineral oil for commuter and sports bikes)
NitroBlaze 10W-30 (Synthetic blend oil for better fuel efficiency and smooth performance)
NitroBlaze fully synthetic oils (For high-performance and racing bikes – under development)
2. Engine oils for cars.
NitroBlaze 5W-30 (Advanced synthetic engine oil for petrol and diesel cars)
NitroBlaze 10W-40 (High-mileage engine oil for enhanced engine life)
NitroBlaze 5W-40 (Top-grade fully synthetic oil for premium vehicles)
(We provide all types of products as per the requirement) India, Maharashtra, Gujarat, Rajasthan. Procedure to become a NitroBlaze Distributor:
We believe in building partnerships based on trust, transparency, and growth. Here's the step-by-step process to become a NitroBlaze authorized distributor:
1. Initial inquiry and discussion.
Interested candidates can reach out to us via phone, email, or through our official website.
Our business development team will connect with you for an initial discussion to understand your business background, territory preference, and investment capabilities.
2. Application submission.
Fill out the official NitroBlaze distributor application Form, providing necessary details like:
Business profile.
Past experience in automotive or related sectors (if any)
Area and city you wish to cover.
Investment readiness.
3. Evaluation and background check.
We conduct a basic evaluation of your business capacity, market knowledge, and infrastructure (storage facility, network strength, etc. ).
Shortlisted candidates will be informed within 5–7 working days.
4. Business proposal and agreement.
Upon selection, we will share a detailed business proposal, including margins, targets, and benefits.
A formal Distributor Agreement will be signed to protect both parties interests, mentioning:
Territory rights.
Payment terms.
Stock purchase commitments.
Support structure from NitroBlaze.
5. Initial stock purchase and setup.
The distributor will place the first order (initial stock) as per agreed terms.
Marketing materials and initial training will be provided immediately after the first stock dispatch.
6. Launch and market activation.
NitroBlaze will support the distributor in launching the brand locally, including assistance in dealer onboarding, garage activations, and promotions.
Eligibility requirements:
Minimum investment capacity as per the territory size.
Basic storage facility (warehouse or godown)
Good local network (garages, retailers, workshops)
Passion and commitment towards brand growth. Expectations from dealers and distributers roles and responsibilities.
At NitroBlaze, we believe success is a partnership. To ensure mutual growth, we expect the following roles and responsibilities from our dealers:
1. Sales and distribution.
Actively promote and sell NitroBlaze products to garages, retailers, workshops, and direct consumers within their assigned territory.
Ensure product availability across their region to maximize visibility and capture market share.
2. Inventory management.
Maintain optimal stock levels to avoid stock-outs and meet customer demand consistently.
Follow the company's suggested stock rotation practices to ensure product freshness and quality.
3. Local marketing and branding.
Participate in local promotional activities such as mechanic meets, garage activations, and dealer incentive programs (with partial support from NitroBlaze).
Display NitroBlaze branding materials (banners, posters, standees) at key touchpoints.
4. Customer relationship management.
Build strong relationships with garages, mechanics, and local retailers, educating them about NitroBlaze product benefits and promotions.
Handle customer feedback effectively and escalate any major concerns to NitroBlaze management promptly.
5. Financial responsibility.
Ensure timely payment cycles as per agreed terms with the company.
Invest in initial stock purchase and maintain working capital to support business expansion.
6. Reporting and communication.
Provide monthly sales updates and market feedback to the NitroBlaze team.
Inform the company about competitor activities, pricing, and market trends in their area.
7. Territory commitment.
Focus exclusively (or primarily) on promoting NitroBlaze products within the assigned region, avoiding conflicting brand representation.
Protect the brand's image by adhering to company policies, pricing guidelines, and customer service standards. At NitroBlaze, we are fully committed to building strong and profitable relationships with our distributors. Here’s the support you can expect from us:
1. Marketing and branding support.
Free marketing kit: Banners, posters, standees, product brochures, mechanic loyalty cards, etc.
Social Media Promotion: Regular online campaigns to boost brand awareness in your territory.
Local Events Support: Assistance in organizing mechanic meets, garage promotions, and local exhibitions.
2. Product training and technical support.
Detailed product training: Regular sessions to educate you and your sales team about product features, advantages, and selling points.
Mechanic Education Programs: Training modules to build loyalty among garages and mechanics.
3. High margins and incentives.
Attractive distributor and dealer margins to ensure strong profitability.
Special incentive programs, loyalty bonuses, and sales milestone rewards.
4. Sales and operational support.
Dedicated account manager: A single point of contact to assist with orders, queries, and strategic guidance.
Sales planning assistance: Help with monthly sales planning, territory development, and customer acquisition strategies.
5. Fast logistics and supply chain.
Efficient order processing and quick dispatch to ensure regular stock availability.
Support in handling bulk orders and special requests without long delays.
6. Exclusive territory rights.
Protection from intra-brand competition within the assigned area, ensuring a fair chance to grow your business.
7. Business growth assistance.
Regular guidance on expanding your market share, identifying new customer segments, and maximizing returns.
Priority access to new product launches and special edition products.