Raisin 8.8 /10

Company and brand overview:
- Raisin Global is a fast-growing contemporary ethnic wear brand for women, headquartered in Surat, Gujarat.
- Established with a vision to blend tradition with modernity, Raisin offers kurtis, fusion wear, co-ords, and seasonal collections that cater to the aspirational middle and upper-middle-class Indian woman.
- Operates with a valid GST certificate.
Promoters:
- The brand is promoted by a seasoned entrepreneur with extensive experience in textiles, retail, and fashion. Under his leadership, Raisin has evolved into a recognized name in women’s ethnic and fusion wear, with presence across online platforms, more than 300 multi-brand outlets (MBOs), and exclusive outlets.
Business model:
Raisin operates on an omnichannel model comprising:
- Retail through exclusive brand outlets (EBOs), MBOs, and shop-in-shop formats.
- Online through its own website, leading e-commerce platforms, and social commerce.
- Franchise and distribution via scalable FOFO (franchise owned franchise operated) and distribution partnerships for rapid market expansion.
Average footfall per outlet:
- Exclusive outlets typically attract between 2,500 and 3,500 walk-ins per month, driven by strong product appeal, social media engagement, and repeat customers.
Competitive differentiation:
- A design philosophy that fuses ethnic elegance with contemporary trends.
- Designer aesthetics at accessible price points, combining affordability with a premium look.
- Omnichannel synergy, where online presence supports offline sales.
- An efficient supply chain with in-house design and manufacturing, ensuring quick turnaround, freshness in collections, and superior margins.
- Strong community connect through marketing campaigns and influencer collaborations, keeping the brand aspirational.
Why investors should take our franchise or distribution:
- Strong brand recall in the women’s ethnic wear segment.
- A proven business model with healthy margins and a high rate of repeat customers.
- Low operational complexity supported by in-house production and supply.
- Marketing and visual merchandising support for franchise partners.
- Growing demand for organized ethnic wear retail in tier 1 and tier 2 cities. Products and services offered by Raisin Global.
Women’s apparel (core category):
- Ethnic wear: Kurtis, kurta sets, anarkali, straight cut, and A-line styles.
- Fusion wear: Indo-western dresses, tunics, long tops.
- Co-ords and sets: Matching top-bottom sets for modern ethnic-fusion styling.
- Western wear elements: Dresses, tops, and bottoms (limited but growing line)
- Seasonal collections: Festive, wedding, casual, workwear, and summer/winter lines.
New categories:
- Imitation jewellery (Demnify): Trendy, affordable, and fashion-forward jewellery collections designed to complement Raisin apparel.
- Sarees: Contemporary and traditional sarees curated for festive, partywear, and everyday elegance.
Accessories:
- Dupattas and stoles.
- Scarves and shrugs (fashion layering items)
Retail services:
- Exclusive brand outlets (EBOs) – Immersive in-store experience.
- Shop-in-shop formats and MBOs – Multi-brand retail presence.
Omnichannel sales through own website, leading e-commerce marketplaces, and social commerce platforms.
Franchise and distribution services:
- Franchise owned franchise operated (FOFO) model with complete support in merchandise, marketing, visual merchandising, and training.
- Distribution partnerships across India in apparel and jewellery retail formats.
- Airport and travel retail: Expansion into high-footfall premium travel zones.
Support services to partners:
- National and regional marketing campaigns.
- Visual merchandising and store design assistance.
- Robust supply chain with in-house design and manufacturing.
- Inventory management and sales training. India. Procedure to obtain a Raisin franchise:
- Application and initial discussion: Interested partner submits enquiry/application and our team connects to understand location, investment capacity, and business profile.
- Brand presentation and evaluation: We share detailed brand, product, and financial model information; the partner evaluates and finalizes interest.
- Site selection and approval: Franchisee proposes potential store location; Raisin team reviews and approves based on market feasibility.
- Agreement signing: Formal franchise agreement is executed, outlining roles, responsibilities, and investment structure.
- Store setup and training: Support in store design, interiors, merchandise planning, and staff training provided by Raisin.
- Launch marketing and operations: Pre-launch marketing support, supply of merchandise, and operational readiness ensured by Raisin team.
- Ongoing support: Continuous guidance in sales, promotions, inventory, and business growth.
With this structured process, Raisin ensures that every franchise partner has a smooth entry and long-term success with the brand.
Connect with us on SMERGERS and we will guide you through the process. Our expectation from partners taking up this opportunity:
We are looking for partners who share our passion for fashion retail and are committed to building the Raisin brand in their market. Specifically, we expect:
- Entrepreneurial mindset: Dedication, involvement, and long-term vision to grow with the brand.
- Investment commitment: Adequate financial strength to set up and sustain operations as per brand standards.
- Operational involvement: Active participation in day-to-day store management and ensuring excellent customer service.
- Brand adherence: Maintaining Raisin’s identity, store design, visual merchandising, and customer experience guidelines.
- Local market connect: Ability to understand and leverage local customer preferences to drive sales.
In return, Raisin provides complete support in merchandise planning, marketing, supply chain, visual merchandising, and training to ensure our partners’ success. Support provided to franchise partners.
Raisin is committed to ensuring the success of every franchise partner and offers end-to-end support, including:
- Store setup and design: Assistance with store layout, interiors, and visual merchandising to maintain uniform brand identity.
- Merchandise planning: Regular supply of fresh collections, inventory planning, and assortment mix based on market demand.
- Marketing and promotions: National-level campaigns, digital marketing, influencer collaborations, and guidance on local store-level promotions.
- Training and operations: Staff recruitment support, product knowledge training, sales techniques, and customer service excellence programs.
- Technology support: POS systems, billing, and inventory management tools for smooth store operations.
- Supply chain and logistics: Efficient backend with in-house design and production ensuring timely delivery and new launches.
- Ongoing business support: Periodic performance reviews, sales growth strategies, and on-ground assistance from our regional teams.
With this comprehensive support system, we aim to make our franchise partners not just retailers but true brand ambassadors for Raisin.