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Biscuit Manufacturing Company for Sale in Bukit Mertajam, Malaysia

For Sale: Halal‐certified Malaysia–Singapore heritage brand producing premium beverages and cookies for hospitality and retail.
This Business is on a Premium Plan
Established 30-40 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 99 thousand
Run Rate Sales USD 148 thousand
EBITDA Margin Operating at loss
Industries Coffee and Tea + 1 more
Locations  Bukit Mertajam
Local Time 12:08 AM Asia / Kuala Lumpur
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 247 thousand (Native Currency: MYR 1,000,000)
Reason: The reason for sale is that, following operational consolidation and established client engagements,... View More
Includes physical assets worth USD 99 thousand
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Business Overview
Business relationships and client portfolio: The business maintains a robust presence across both the B2C retail and B2B hospitality sectors. The current production capacity for premix tea is 1 ton per month.
- Retail partnerships (B2C): Products under own brand are featured in the company’s own online stores (Malaysia and Singapore), 13 Petronas My Mesra kiosks, 2 Mondo self-operating convenience stores, and major Singapore retailers such as Mustafa and Hao.
- Hospitality and tourism (B2B): A significant portion of the business focuses on private labeling for star hotels, including Shangri-La, Hilton, Sunway, and KSL.
- Specialized supply: The company is a supplier to Legoland Theme Park Malaysia.
- Expansion pipeline: Active business engagement is underway with major entities such as Petronas HQ, AEON, Lotus’s, Village Grocer Group, Saujana Hotel Group, and NTUC.

Revenue model:
The company utilizes a diversified revenue stream approach:
- Direct-to-consumer (DTC): Selling own-brand teas, coffees, and confectionaries through physical retail kiosks and e-commerce platforms.
- Private labeling (OEM): Manufacturing and formulating custom products (over 50 SKUs) for luxury hotels and theme parks. This contributes to a significant portion of the sales.
- Export sales: Revenue is generated through international sales to the USA (via Amazon) and previously to tourist destinations such as Guam and Palau.
- Corporate gifting: Providing festival-customizable gifting solutions.

Promoter experience and support:
- Network and regulatory expertise: The founders possess a strong network with local government and a deep understanding of the regulatory landscape, which facilitates easier transitions for foreign investors.
- Transition support: To ensure business continuity, the founders offer relevant support, including a negotiable “Phase-in and Phase-out” period.

Certifications and quality standards:
The manufacturing facility in Penang holds prestigious certifications that enable global trade:
- JAKIM Halal certified.
- HACCP certified.
- US FDA facility certified.
The brand is also a registered trademark owned by the company.

Business highlights:
- Heritage brand: The business carries a strong Malaysia-Singapore heritage value proposition.
- Operational control: The company owns its own manufacturing factory, allowing for direct quality control over freshly baked cookies and beverage formulations.
- Scalability: Operations currently run on a 5-day week with flexible and expandable capacity, including 1-ton powder sachet filling capability.
- Export potential: There is documented strong interest and positive feedback from markets in China and the Middle East.

Real estate asset:
The productions capacity (bungalow house) tied to the company is available for an additional MYR 1.3 million (optional).
Products & Services Overview
Top-selling products:
- Signature teas and coffee: The company formulates and packages approximately 50 SKUs of tea and coffee premixes. Its signature and best-selling line includes fruit and floral infusions and tisanes, such as royal earl grey, strawberry tea, and passion fruit tea.
- Premium confectionery: The business produces freshly baked cookies in-house, specifically designed to meet the high standards of luxury hotel clientele.
- Custom gifting solutions: Festival-customizable gifting solutions tailored for corporate or seasonal needs.

Core services:
- Private labeling (OEM): A primary service where the company manufactures and brands products specifically for high-end hospitality and tourism partners.

Who uses them and how:
- 5-star hotel chains: Major groups like Shangri-La, Hilton, Sunway, and KSL use the private labeling service to provide branded teas, coffees, and cookies to their guests in rooms and lounges.
- Theme parks: Legoland Theme Park Malaysia utilizes their supply chain for beverage and confectionery offerings within the park.
- Major retailers: Brands such as Petronas (My Mesra kiosks), Mustafa, and Hao stock our brand products for direct consumer retail.
- International consumers: Customers in the USA access products through Amazon listings, while the brand previously served tourist destinations such as Guam and Palau.
- Export markets: The business is expanding into China and the Middle East, utilizing brokers and trade expos to reach new international distributors.
Assets Overview
Physical assets included in this sale are machinery valued at MYR 250K and inventory worth MYR 150K. In addition, there is property valued at MYR 1.3 million, which is not included in the current sale but can be purchased or rented by the buyer.
Intangible assets include the trademark license, technology, and the registered entity (Malaysia - Sdn Bhd and Singapore - Pte Ltd).
Facilities Overview
A 2‑storey HACCP‑certified facility with a 2,000 sq ft built‑up area and a 1,000 sq ft warehouse. We own this facility, which is not included in the current selling price, but buyers have the option to purchase or rent it from us. It is located in Bukit Mertajam, Penang.
Capitalization Overview
Founder ownership:
The business is owned by its founders, who are also the current owners of the physical factory building in Penang. There are three shareholding partners.

Funding:
The business is funded via its shareholders and the CIMB OD facility.

100% equity sale:
The acquisition opportunity is for a full sale of the brand and both entities, implying a transfer of 100% ownership of the Malaysian entity (Sdn Bhd) and the Singaporean entity (Pte. Ltd) to the buyer.

Promoter role:
The founders currently act as promoters with a strong network in local government and regulatory affairs, and they are prepared to offer a “Phase-in and Phase-out” transition for the new owners.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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