Biscuit Manufacturing Company for Sale in Bukit Mertajam, Malaysia
| Established | 30-40 year(s) |
| Employees | 5 - 10 |
| Legal Entity | Private Limited Company |
| Reported Sales | USD 99 thousand |
| Run Rate Sales | USD 148 thousand |
| EBITDA Margin | Operating at loss |
| Industries | Coffee and Tea + 1 more |
| Locations | Bukit Mertajam |
| Local Time | 12:08 AM Asia / Kuala Lumpur |
| Listed By | Business Owner / Director |
| Status | Active |
- Retail partnerships (B2C): Products under own brand are featured in the company’s own online stores (Malaysia and Singapore), 13 Petronas My Mesra kiosks, 2 Mondo self-operating convenience stores, and major Singapore retailers such as Mustafa and Hao.
- Hospitality and tourism (B2B): A significant portion of the business focuses on private labeling for star hotels, including Shangri-La, Hilton, Sunway, and KSL.
- Specialized supply: The company is a supplier to Legoland Theme Park Malaysia.
- Expansion pipeline: Active business engagement is underway with major entities such as Petronas HQ, AEON, Lotus’s, Village Grocer Group, Saujana Hotel Group, and NTUC.
Revenue model:
The company utilizes a diversified revenue stream approach:
- Direct-to-consumer (DTC): Selling own-brand teas, coffees, and confectionaries through physical retail kiosks and e-commerce platforms.
- Private labeling (OEM): Manufacturing and formulating custom products (over 50 SKUs) for luxury hotels and theme parks. This contributes to a significant portion of the sales.
- Export sales: Revenue is generated through international sales to the USA (via Amazon) and previously to tourist destinations such as Guam and Palau.
- Corporate gifting: Providing festival-customizable gifting solutions.
Promoter experience and support:
- Network and regulatory expertise: The founders possess a strong network with local government and a deep understanding of the regulatory landscape, which facilitates easier transitions for foreign investors.
- Transition support: To ensure business continuity, the founders offer relevant support, including a negotiable “Phase-in and Phase-out” period.
Certifications and quality standards:
The manufacturing facility in Penang holds prestigious certifications that enable global trade:
- JAKIM Halal certified.
- HACCP certified.
- US FDA facility certified.
The brand is also a registered trademark owned by the company.
Business highlights:
- Heritage brand: The business carries a strong Malaysia-Singapore heritage value proposition.
- Operational control: The company owns its own manufacturing factory, allowing for direct quality control over freshly baked cookies and beverage formulations.
- Scalability: Operations currently run on a 5-day week with flexible and expandable capacity, including 1-ton powder sachet filling capability.
- Export potential: There is documented strong interest and positive feedback from markets in China and the Middle East.
Real estate asset:
The productions capacity (bungalow house) tied to the company is available for an additional MYR 1.3 million (optional).
- Signature teas and coffee: The company formulates and packages approximately 50 SKUs of tea and coffee premixes. Its signature and best-selling line includes fruit and floral infusions and tisanes, such as royal earl grey, strawberry tea, and passion fruit tea.
- Premium confectionery: The business produces freshly baked cookies in-house, specifically designed to meet the high standards of luxury hotel clientele.
- Custom gifting solutions: Festival-customizable gifting solutions tailored for corporate or seasonal needs.
Core services:
- Private labeling (OEM): A primary service where the company manufactures and brands products specifically for high-end hospitality and tourism partners.
Who uses them and how:
- 5-star hotel chains: Major groups like Shangri-La, Hilton, Sunway, and KSL use the private labeling service to provide branded teas, coffees, and cookies to their guests in rooms and lounges.
- Theme parks: Legoland Theme Park Malaysia utilizes their supply chain for beverage and confectionery offerings within the park.
- Major retailers: Brands such as Petronas (My Mesra kiosks), Mustafa, and Hao stock our brand products for direct consumer retail.
- International consumers: Customers in the USA access products through Amazon listings, while the brand previously served tourist destinations such as Guam and Palau.
- Export markets: The business is expanding into China and the Middle East, utilizing brokers and trade expos to reach new international distributors.
Intangible assets include the trademark license, technology, and the registered entity (Malaysia - Sdn Bhd and Singapore - Pte Ltd).
The business is owned by its founders, who are also the current owners of the physical factory building in Penang. There are three shareholding partners.
Funding:
The business is funded via its shareholders and the CIMB OD facility.
100% equity sale:
The acquisition opportunity is for a full sale of the brand and both entities, implying a transfer of 100% ownership of the Malaysian entity (Sdn Bhd) and the Singaporean entity (Pte. Ltd) to the buyer.
Promoter role:
The founders currently act as promoters with a strong network in local government and regulatory affairs, and they are prepared to offer a “Phase-in and Phase-out” transition for the new owners.
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1 week, 2 days agoDirector, Agricultural Products, Klang, Individual Investor / Buyer connected with the Business