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Broadcast Equipment Company Equity Stake For Sale in Sofia, Bulgaria

CEE studio and broadcast equipment provider offering turnkey photo, video, broadcast solutions across 10+ countries.
This Business is on a Premium Plan
Established 20-30 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 13 million
Run Rate Sales USD 13 million
EBITDA Margin 10 - 20 %
Industries Broadcast Equipment + 1 more
Locations  Sofia
Local Time 3:09 PM Europe / London
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD Undisclosed for Undisclosed stake
Reason: The founder is looking for a partner that can support him and the business with the next stage of gr... View More
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Business Overview
- Solid market growth: Broadcasters and studios must replace old gear faster with IP and 4K/UHD, corporates have increased their use of digital communication post-COVID, and content growth on YouTube, Twitch, and live streaming is creating demand beyond traditional TV.
- All-in-one model for clients: Clients prefer one partner for complete studio builds rather than multiple vendors; the company offers end-to-end solutions that save time and strengthen customer relationships, positioning it ahead of retailers that only sell products.
- Strong operations backbone: An ERP/WMS system integrates stock, purchasing, and invoicing, enabling faster and more reliable delivery; in-house repair and quality assurance processes reduce downtime and build customer loyalty.
- Broad portfolio with own brand: The company combines a multi-brand catalogue with its own branded lighting line (~3% of revenue), ensuring the right balance of quality, pricing, and system integration for clients.
- Diversified client base across Europe: Serves SMB studios, corporates, agencies, and broadcasters across 10 countries in Europe.
- Wide multi-channel sales reach: Sales are balanced across projects, e-commerce, showrooms, inside sales, and dealers, ensuring growth is not dependent on a single channel.
- Impressive financial performance: Achieved 23 years of double-digit revenue growth with increasing profitability as the business scales.
Products & Services Overview
- The business sells professional studio and broadcast equipment such as cameras, lenses, studio lighting, and audio sourced from a curated multi-brand catalogue of 100+ OEMs (including Godox, Nanlite, Manfrotto, Sony, Canon, and Nikon) and complemented by its own-brand lighting line.
- Beyond equipment sales, the core offering is a bundled turnkey solution covering assessment, system design, procurement, delivery and installation, on-site training, and ongoing maintenance.
- Customers include SMB studios, corporates, creative agencies, broadcasters, TV stations, system integrators, and institutional buyers. They use these solutions to build complete studios and capture setups for photography, videography, broadcasting, corporate communications, podcasting, cinema production, and online casino operations.
Assets Overview
Tangible assets:
- Inventory: 10,000+ SKUs across 100+ OEM brands.
- Showroom facility (Bulgaria)
- In-house warehouse.
- Repair/service workshop infrastructure.
- Office/operational facilities.

Intangible assets:
- Established brand (23 years of market presence)
- Own-brand lighting product line.
- Long-standing OEM partnerships with Godox, Nanlite, Manfrotto (19 years longest), plus active collaborations with Sony, Canon, Nikon, and 100+ others.
- Fully integrated ERP/WMS proprietary system integrating stock, purchasing, and invoicing.
- Customer base: 31,000+ lifetime customers, 300+ active B2B clients, around 10 active dealers.
- E-commerce platform and digital infrastructure.
- Trained workforce of 21 employees across specialist functions (purchasing, retail, e-commerce, warehouse, repair/service, and projects)
- Integration playbooks and Quality Assurance processes.
- Two Financial Times recognitions (FT1000 Europe's Fastest-Growing; Europe's Long-Term Growth Champions)
Facilities Overview
- Showroom facility in Bulgaria.
- In-house warehouse.
- Repair/service workshop infrastructure.
- Office/operational facilities.
Capitalization Overview
The business is 100% equity-funded with no debt financing. There is one sole shareholder.
Recent Activity
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2 Investors already contacted this Business. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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