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Casualty Insurance Company Equity Stake For Sale in Abu Dhabi, UAE

CBUAE-licensed brokerage and digital insurance platform delivering motor, medical, and general insurance (offline + online)
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 20 - 30 million
Run Rate Sales USD 33 million
EBITDA Margin 10 - 20 %
Industries Casualty Insurance + 1 more
Locations  Abu Dhabi
Local Time 1:40 AM Asia / Dubai
Listed By Management Member
Status Active
Overall Rating
Partial Stake Sale
USD 4.9 million for 60.0% stake (Native Currency: AED 18,000,000)
Reason: Reason for Investment: We are seeking a strategic investment to accelerate growth and scale UAE-wid... View More
Includes physical assets worth USD 270 thousand
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Business Overview
Business highlights:
CBUAE-licensed UAE insurance brokerage operating a dual-channel model (offline + online).
The business has served 100,000+ clients across retail and corporate segments.
Revenue is driven by brokerage commissions and renewals, supported by a 46% renewal rate and cross-sell opportunities across retail motor & medical, corporate fleet/commercial motor, group medical (SMEs and large corporates), and full general insurance lines.
The company is the only insurance broker approved by the Dubai Digital Authority and integrated with UAE PASS, enabling secure digital onboarding and a trusted customer journey. eSanad has a strong digital presence, a high market reputation, and an expert team delivering professional servicing and placement capabilities. The business provides UAE-wide coverage (border-to-border) across all Emirates. Recognized as a market leader, eSanad has received 34+ industry awards, including employee happiness awards, digital insurance broker of the year, excellence in innovation, insurtech leaders of the year, and top performers of the year, among others.
Products & Services Overview
Top-selling products & services:

Retail (B2C): Motor insurance and individual medical insurance, delivered through a hybrid model (digital + assisted sales).

Corporate (B2B): Motor fleets and commercial motor, group medical for SMEs and large corporates, and full general lines.

Who uses them & how:
Individuals: Buy motor and medical insurance via online journeys, WhatsApp/calls, and advisor support, with end-to-end policy issuance and renewal servicing.

SMEs & large corporates: Purchase fleet/commercial motor, group medical, and general insurance through structured proposals, insurer negotiations, onboarding support, and annual renewal management.
Assets Overview
Tangible Assets:

Office setup and operational infrastructure (workstations, computers, telecom equipment)

Company-owned IT hardware and networking equipment.

Physical records and operational resources (where applicable)

Intangible Assets:

CBUAE insurance brokerage license and regulatory approvals.

Brand, domain (s), and digital presence (website, social media assets)

Digital insurance platform and customer journey assets (online flows, automation, CRM configurations)

Customer database and active client relationships (100,000+ clients served)

Renewal book/portfolio and insurer placement relationships.

Commercial agreements and partnerships with insurers and ecosystem stakeholders.

Proprietary operational processes, SOPs, and know-how across sales, servicing, and renewals.

Trained team capability and organizational structure (sales, operations, corporate servicing, digital)
Facilities Overview
One floor rented at the heart of Abu Dhabi.
Sq ft area 530 sq m.
Rent per month is AED 5k.
Capitalization Overview
Funding & Ownership:
The business is currently self-funded through shareholder equity and supported by operating cash flows generated from brokerage commissions. There are no bank loans or long-term debts outstanding as of today. The company has two shareholders with the following ownership structure: UAE national shareholder (51%) and expat shareholder (49%). The UAE national shareholder is a non-executive/silent partner, while the business is founder-led and management-driven.
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1 Investor contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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