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Ecommerce Website Equity Stake For Sale in Surat, India

D2C military-inspired lifestyle apparel brand delivering affordable/patriotic fashion for the masses in India, seeks investment.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 50 - 100
Legal Entity Private Limited Company
Reported Sales USD 3 million
Run Rate Sales USD 3.1 million
EBITDA Margin 10 - 20 %
Industries Men's Clothing + 1 more
Locations  Surat
Local Time 12:03 PM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 540 thousand for 7.0% stake (Native Currency: INR 50,000,000)
Reason: Funds will be used for: - Scaling marketing. - Inventory expansion. - New category launches (carg... View More
Includes physical assets worth USD 62 thousand
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Documents
Pitch Deck
Business Overview
- The company manufactures men’s clothing and generates around 98% of its revenue through its D2C website.
- It gained visibility after being featured on Shark Tank India and has built a strong online presence with over 111K Instagram followers.
- The business has an average order value of ₹920, a Return On Ad Spend (ROAS) of 4.2+, and a repeat purchase rate of 25%.
- Around 80% of orders are prepaid, keeping return rates low at 4–5%.
- The business has hundreds of loyal customers.
- Due to a high volume of orders and premium pricing, the company is able to manage its revenue efficiently with a lean team of 50.
- It operates with in-house printing and on-demand production, minimizing inventory risk.
- The company is registered as a private limited entity with GST compliance, and the founders bring over 10 years of e-commerce experience.
Products & Services Overview
Top products:
- Crew neck t-shirts (best sellers)
- Hoodies, polos, sweatshirts, oversized wear.

Who uses them:
- Young men (18–45 age group)
- Patriotic and value-driven mass-market audience.

How they use it:
- Customers purchase apparel through the website, app, and marketplaces for everyday wear, expressing national pride.
Assets Overview
Tangible assets:
- Printing machines (2 units)
- T-shirt printing infrastructure.
- Computers, CCTV, laptops.
- Furniture, racks, ACs, generator.

Intangible assets:
- Brand.
- D2C platform.
- Customer base & digital assets.
- Software & trademarks.
- Private limited entity with GST.
Facilities Overview
The company operates from a 19,000 sq. ft. integrated rented facility, including:
- Office.
- Customer support.
- Warehouse.
- In-house production unit.
Capitalization Overview
The business is 100% bootstrapped.

Debt/loans:
- No formal loans.
- ₹1 Cr overdraft facility available.

Ownership:
- Founder-owned, 5 directors.
Recent Activity
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Contact Business
1 Investor contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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