Food Wholesale Business Equity Stake For Sale in Palakkad, India
| Established | 1-5 year(s) |
| Employees | 2 - 5 |
| Legal Entity | Sole Proprietorship/Sole Trader |
| Reported Sales | USD 8.5 thousand |
| Run Rate Sales | USD 32 thousand |
| EBITDA Margin | 10 - 20 % |
| Industries | Food Wholesale |
| Locations | Palakkad |
| Local Time | 1:44 PM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Recently Active |
- Healthy Food Brand: We are a registered brand that specializes in premium millets, grains, flours, and seeds, focusing on nutritious options for health-conscious folks.
- Wide Distribution Network: Our products are available in over 200 retail spots across three districts in Kerala - Palakkad, Malappuram, and parts of Thrissur- including hypermarkets, supermarkets, and pharmacies.
- Diverse Product Range: We offer a variety of products like Diet Rice (millets), healthy flours, and superfood seeds, perfect for anyone looking to boost their diet.
- Health Audience: Our customers include health-conscious adults, families, fitness enthusiasts, and those managing health conditions, all seeking nutritious and preservative-free options.
- Solid Revenue Model: We generate revenue through direct sales to consumers and businesses, focusing on high-margin food staples for easy and repeat purchases.
- Strong Leadership: Our team has extensive experience in FMCG distribution and a deep understanding of local food habits, providing us with a competitive edge.
- Quality Packaging: Our unique branding and premium packaging enhance our products' appeal, making them stand out on store shelves for customers who value quality.
- Market Growth: We’ve quickly established ourselves in the health food sector and are recognized for our innovative product offerings, riding the wave of the growing demand for healthy eating options.
1. Diet rice (millets) & traditional millets: kodo, little, barnyard, foxtail, and desi pearl millet (semi-polished).
2. Everyday healthy flours: multi-grain puttu flour and red rice puttu flour (foil-sealed for freshness).
3. Premium nutri-rice: nutriblack (black rice), nutrired (kattuyanam), and nutrimàtr (poongar rice).
4. Nutri-seeds (superfoods): chia, flax, pumpkin, sunflower seeds, and quinoa.
Services: consistent multi-channel distribution (hypermarkets, supermarkets, pharmacies) and premium, shelf-ready fssai-certified packaging.
Who uses them:
Health-conscious adults: individuals managing weight or seeking high-fiber, gluten-free nutrition.
Diabetic & cardiac patients: consumers requiring low-glycemic index (gi) foods and heart-healthy alternatives.
Families & traditional households: parents seeking healthy, preservative-free breakfast options (like puttu) for their children.
Specific health demographics: pregnant women, lactating mothers, and the elderly (specifically using nutrimàtr).
Fitness enthusiasts: people looking for high-protein, nutrient-dense snacking (seeds and quinoa).
How they use them.
As everyday staples: substituting white rice with millet "Diet rice" for daily lunch and dinner to manage blood sugar and digestion.
For traditional meals: using the multi-grain and red rice flours to prepare the traditional South Indian breakfast puttu, without compromising on health.
For health management: using nutrimàtr (poongar rice) specifically for post-natal care, weight management, and immunity boosting.
For daily nutrition: incorporating the nutri-seeds (chia, flax, pumpkin) into daily routines by sprinkling them over cereals, salads, or blending them into smoothies for omega-3 and protein intake.
Convenience: purchasing these healthy alternatives during their regular grocery runs at hypermarkets or picking them up at pharmacies as a preventive health measure.
- Furniture and fixtures.
Intangible assets:
- Supplier network.
- Brand name.
The business is presently funded through a combination of promoter equity (owner's capital) and bank debt. The company has not raised any external institutional equity or venture capital to date, operating primarily on the founder's capital injection and operational revenue.
2. Outstanding debts & loans.
The firm currently has a total outstanding debt obligation of ₹6,00,000 (6 lakhs), structured as follows:
Overdraft (od) facility: ₹5,00,000 (5 lakhs) — utilized for day-to-day working capital and inventory management.
Term loan: ₹1,00,000 (1 lakh) — utilized for business asset creation/expansion requirements.
3. Shareholders & ownership.
The business is entirely promoter-owned. The sole business owner and holds 100% ownership (and 100% shareholder equity) in the firm. There are no other partners, external shareholders, or silent investors involved in the business at this stage.