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Healthcare Portal for Sale in Nairobi, Kenya

Exclusive East African metabolic health licence serving six countries through practitioners, seeking a strategic buyer.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees < 2
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 87 thousand
Run Rate Sales USD 66 thousand
EBITDA Margin 30 - 40 %
Industries Healthcare Services + 1 more
Locations  Nairobi
Local Time 4:32 AM Africa / Nairobi
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 386 thousand (Native Currency: KES 50,000,000)
Reason: After establishing and developing the business in East Africa for 12 years, the business has reached... View More
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Business Overview
- Exclusive East African national licence holder for an established personalised metabolic health and weight management programme.
- Holds exclusive rights to develop, manage and grow the business across Kenya, Uganda, Tanzania, Rwanda, Burundi and South Sudan.
- Operates under a formal licensing arrangement with the Germany-headquartered programme owner, which owns the global brand, technology and programme.
- Responsible for regional market development, practitioner recruitment, training, certification, support, client growth and territory management.
- The programme creates personalised nutrition and metabolic health plans using individual blood test results, health information and personal food preferences.
- Serves individuals seeking sustainable weight management, improved metabolic health and overall wellbeing through trained practitioners.
- Practitioners are engaged on a contract basis and support clients through their personalised programmes.
- Second revenue stream comes from recruiting and developing healthcare, nutrition, wellness, allied professionals and suitable entrepreneurs as certified practitioners.
- Certified practitioners can offer the programme through their own practices or businesses and purchase individual client plans through the East African licence holder, creating an ongoing B2B revenue stream.
- Revenue is generated through personalised programmes, practitioner training and certification, recurring client plan purchases and annual practitioner fees.
- The licence structure involves an annual licence fee and a fixed fee for each personalised plan generated, with no percentage-based royalty or commission on overall East African revenue.
- Established approximately 12 years ago, with more than 9,000 personalised client programmes delivered across the practitioner network.
- Operates an asset-light B2B2C model where growth is driven by practitioner expansion and increasing client programme volumes.
- Existing practitioner and client databases, social and digital platforms, training resources, operating systems and regional market knowledge support ongoing operations.
- The established network provides immediate access to a protected six-country market, with scope to expand through practitioner recruitment, healthcare and wellness partnerships, geographic expansion and deeper client penetration.
Products & Services Overview
Personalised metabolic health and weight management programmes delivered through certified practitioners, serving individuals seeking sustainable weight management and improved metabolic health. The B2B network also serves healthcare, nutrition, wellness and allied professionals who become certified practitioners.
Assets Overview
The transaction primarily comprises valuable intangible assets, including the exclusive trademarked licence rights across Kenya, Uganda, Tanzania, Rwanda, Burundi and South Sudan; the established regional practitioner network; practitioner and client databases; established social media platforms and digital presence; training materials, manuals and operational resources; practitioner recruitment and onboarding systems; established business processes and know-how; regional brand presence and goodwill developed over 12 years; and established relationships within the healthcare, nutrition and wellness sectors. The buyer will also acquire the existing operating infrastructure and growth pipeline, providing an established platform for continued expansion across the licensed territory.
Facilities Overview
The business operates an asset-light licensing model and does not require dedicated physical premises, manufacturing facilities or significant fixed assets. Operations, practitioner management, training and administration can be managed remotely, while certified practitioners operate independently from their own clinics, wellness centres or practices across the licensed territory. The business can therefore be transferred and operated without taking over any property, lease or rental commitments.
Capitalization Overview
The business is privately owned and has been entirely self-funded through its own operations, with no external investors, bank loans or outstanding debt. The operating business is a sole proprietorship with 100% ownership held by the proprietor, while the exclusive East Africa licence is jointly registered to two licence holders. Both the business and licensing interests are included within the proposed transaction, subject to the applicable transfer and approval requirements.
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1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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