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Jewellery Company Equity Stake For Sale in Bengaluru, India

D2C imitation jewellery brand seeking partial stake sale to fund inventory, marketing, warehousing and expansion.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 1.3 million
Run Rate Sales USD 1.34 million
EBITDA Margin 8 %
Industries Jewellery + 1 more
Locations  Bengaluru
Local Time 7:48 AM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 314 thousand for 20.0% stake (Native Currency: INR 30,000,000)
Reason: Seeking strategic investment to strengthen inventory and working capital, expand warehousing and the... View More
Includes physical assets worth USD 105 thousand
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Business Overview
- D2C women's imitation jewellery and accessories business offering premium-looking, handcrafted designs for everyday, festive, bridal and occasion wear.
- The business has served 2 lakh+ unique customers to date, with approximately 25% repeat customers and 7,000–8,000 monthly orders.
- The product portfolio covers Kundan, Polki, Temple, Rajasthani, Afghani, Tibetan, bridal, pearl, crystal, enamel, beaded and thread, metallic and oxidized, gemstone and crystal, and eco-friendly handmade jewellery.
- Sales are led by the company's D2C website, supported by established marketplace relationships including Ajio, Myntra and Nykaa, along with social media channels.
- The brand has approximately 413K social media followers, generates 6–10 million weekly impressions and maintains a customer rating of 4.2+/5.
- Operations are supported by 12+ employees across functions including strategy, operations, product management, supply chain, finance, marketing, business growth, merchandising, design, packing and customer care.
- The business works with 50+ craftsmen and operates a rented warehouse facility in Bengaluru. Further facility details, including built-up area, number of floors and lease terms, are not disclosed.
- The lean team is supported by 50+ craftsmen and a largely digital, D2C-led sales model, enabling high revenue with limited in-house employees.
- The business has incorporation and GST registrations.
Products & Services Overview
Handcrafted women's imitation and fashion jewellery, including ethnic, bridal, contemporary and occasion-wear collections, primarily purchased by women seeking premium-looking, affordable jewellery.
Assets Overview
Tangible assets include jewellery inventory, warehousing and storage-related equipment, office equipment, IT assets and other operating infrastructure.
Intangible assets include the brand, proprietary product designs and collections, D2C website, digital and social media presence, customer database, e-commerce listings, content assets and established marketplace presence. The business also has established customer relationships and digital marketing assets.
Facilities Overview
The business operates from a rented warehouse in Bengaluru and pays monthly rent.
Capitalization Overview
The business is seeking an equity infusion of INR 10 Cr to support growth over the next 15–18 months. The funds will primarily be used for inventory and working capital, advertising and branding, visual content, warehousing and store expansion, team expansion, office expenses and IT assets. The business has 2 shareholders and has been funded by the owners to date.
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23 Investors viewed this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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