Newly Established Sweet Shop for Sale in Singapore

- Our core products are halal-certified assorted tiramisus, soufflés, banana pudding, and Dubai chewy cookies, sold through five retail and event locations, as well as TikTok Live.
- Our customers include families, young adults, office workers, tourists, and corporate clients who purchase our desserts for personal enjoyment, gifting, celebrations, and events.
- The business combines physical retail with live commerce, allowing customers to discover products online, purchase during TikTok Live sessions, or buy directly from our retail outlets and pop-up locations. Tangible assets:
* Production equipment, kitchen appliances, and baking tools (~ 30-40% total asset value).
* Refrigerators, freezers, and chilled display units (~ 10-20% total asset value).
* Furniture, fixtures, and fittings for retail outlets and event booths (~ 10-20% total asset value).
* POS systems, cash drawers, and payment terminals.
* Event booth setups, signage, display stands, and marketing materials.
* Existing inventory of packaging materials and saleable stock (~ 5-10% total asset value subject to stocktake at completion).
* Three company vehicles - 2 Honda vans and 1 Toyota Hiace (~20-30% total asset value).
* Equipment and inventory within the central production kitchen and two storage facilities.
* Office equipment, computers, and operational hardware.

Intangible assets:
* Registered brand name and logo (IPOS-registered trademark).
* Halal certification (subject to MUIS transfer/reapplication requirements).
* Proprietary recipes and product formulations.
* Standard operating procedures (SOPs), operations manuals, and training materials.
* Established supplier and vendor relationships.
* TikTok Shop account with a proven live-selling system and operational know-how (subject to platform transfer policies).
* Social media accounts and digital marketing assets.
* Customer database, Telegram community, and marketing contacts.
* Goodwill and brand reputation built through the sale of over 25,000 desserts, 2,000+ TikTok reviews (4.9★), and 200+ Google reviews.
* Established relationships with retail landlords, event organizers, and business partners.
* Existing business systems, workflows, and operational know-how, enabling an immediate takeover. The business operates from five active sales locations, comprising a mix of retail outlets and event pop-up stores across Singapore, supported by a central production kitchen and two storage facilities for inventory and logistics.

The flagship retail outlet occupies approximately 64 sqm. The business also operates four pop-up stores. All premises are leased, with lease assignments or renewals subject to landlord approval.

The sale includes an established operational setup with production equipment, storage facilities, delivery vehicles, and standardized systems, enabling a smooth transition to the new owner. The business has been primarily self-funded by the founder through retained earnings and operational cash flow, with no reliance on external investors. Any existing financing relates only to standard commercial obligations, if applicable, and will be disclosed during due diligence. The company currently has one shareholder who owns 100% of the business, and the sale involves a full transfer of ownership, including the brand, operating assets, and intellectual property.