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Pet Food Startup for Sale in Noida, India

Pet care brand with proprietary formulations, online sales, and scalable asset-light operations available for acquisition.

Established 0-1 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 260 thousand
Run Rate Sales USD 190 thousand
EBITDA Margin Operating at loss
Industries Pet Food + 1 more
Locations  Noida
Local Time 8:57 PM Asia / Kolkata
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Full Sale
Asking Price: USD 210 thousand (Native Currency: INR 20,000,000)
Reason: The founders have mutually agreed to part ways and are therefore looking to exit the business.
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Business Overview
- Operates a direct-to-consumer pet care brand offering premium pet supplements and accessories for dog owners across India.
- Sells proprietary pet supplement formulations manufactured through third-party manufacturing partners, enabling an asset-light and scalable business model.
- Generates revenue through its own ecommerce website and leading online marketplaces, fulfilling approximately 600 customer orders every month.
- Product portfolio includes gut health supplements for dogs, training pee pads, dog beds, cages, and playpens.
- Has established a growing online presence with well-rated Amazon ASINs and a branded ecommerce website featuring verified customer reviews.
- Employs a lean team of 4 professionals, while manufacturing, logistics, and marketplace operations are outsourced, enabling efficient operations with minimal in-house staffing.
- The current run-rate sales are lower than the previous year's performance due to temporary cash flow constraints earlier this year, which impacted inventory availability and sales momentum.
- The business has incorporation certificate, GST certificate and FSSAI license.
Products & Services Overview
Top-Selling Product/Service & Clientele:
Gut health supplements for dogs, training pee pads, dog beds, cages, and playpens sold to pet owners across India through the company's website and online marketplaces.
Assets Overview
We do not have any tangible assets.
Intangible assets include proprietary supplement formulations, Amazon ASINs with customer reviews, the ecommerce website, brand, and digital presence.
Facilities Overview
The business has no fixed capital assets and operates from a rented three-room warehouse at a monthly rent of INR 25,000.
Capitalization Overview
The business is bootstrapped and has no outstanding loans or debt obligations. It has two shareholders with equal ownership and approximately INR 8 lakh in outstanding payables.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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