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Profitable Clinic Equity Stake For Sale in Bucharest, Romania

Leading podology clinic group —EUR 1.2M CA at 50% capacity, scaling to a multi-location network.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 1 - 2 million
Run Rate Sales USD 1.3 million
EBITDA Margin 10 - 20 %
Industries Clinics
Locations  Bucharest
Local Time 8:56 PM Europe / Bucharest
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 110 thousand for 10.0% stake (Native Currency: RON 500,000)
Reason: The flagship clinic currently operates at ~50% capacity utilization, with fixed costs largely absorb... View More
Includes physical assets worth USD 220 thousand
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Business Overview
The company is the national market leader in professional podology in Romania, operating within a category that has emerged only within the past decade. Leadership was established in its first year by surpassing the annual revenue of a long-standing incumbent, highlighting both strong execution and an early-mover advantage. The market remains structurally underpenetrated, with less than 15% of the addressable population currently accessing podology services, compared to 40–60% in Western Europe, implying a 3–5x organic growth runway independent of market share gains.

The business serves a base of over 5,100 active patients, generating approximately 19,300 visits annually (~1,600 per month), with consistently high satisfaction levels—over 95% of clients rate their experience 5/5 based on a large internal survey sample. The revenue model is centered on in-clinic medical services with strong recurrence dynamics, as chronic conditions typically require follow-up visits every 4–8 weeks. Unit economics are well validated, with a 24-month patient lifetime value of approximately 1,150 RON against a fully loaded customer acquisition cost of 132 RON, resulting in a rapid payback period of roughly three weeks.

A core pillar of the investment case is the significant operating leverage embedded in the current setup. The flagship clinic is built to support approximately 3,200 visits per month but is currently operating at around 50% utilization. With fixed costs such as lease, equipment, and baseline staffing already covered, incremental revenue flows at an estimated ~80% contribution margin. As a result, increasing utilization toward capacity can drive EBITDA margins from approximately 12% to 25%+ without additional capital expenditure.

The company generates approximately EUR 1.2 million in annual revenue, with gross margins around 60% and EBITDA margins of 12% at current utilization (normalized for founder compensation). The business is debt-free, with no external bank financing, and operates under a clean single-shareholder structure.

A key competitive moat is its in-house training academy, which addresses a critical talent bottleneck in the Romanian podology market. While traditional pedicurists often resist formal employment structures, the company recruits medically trained assistants and upskills them into certified podology technicians through its proprietary curriculum. This creates a scalable and defensible talent pipeline, reduces dependency on the external labor market, generates an additional revenue stream through training, and establishes a meaningful barrier to entry for competitors.

Additional defensibility is reinforced through proprietary clinical protocols (including comprehensive treatment frameworks), standardized operating procedures across all services, a robust and growing patient database with full clinical histories, and a proven marketing infrastructure. Operations are supported by a team of approximately 30 clinical and administrative staff, with processes sufficiently systematized to run independently of daily founder involvement.

The founder brings over a decade of entrepreneurial and operational experience across multiple markets and is supported by a capable senior team spanning operations, marketing, and technology. Key person risk is actively mitigated through documented processes, the internal talent pipeline, and planned leadership expansion, including the addition of a COO to support multi-site scaling. Over time, the founder is expected to transition toward a strategic leadership role as the network expands.

The business is fully compliant from a regulatory standpoint, operating as a licensed medical entity with all required authorizations in place. With a proven single-location model, strong unit economics, and a ready talent pipeline, the company is now operationally prepared to expand into multiple locations, with the first satellite clinic already in development and a clear blueprint for replication.
Products & Services Overview
Top-selling services are medical treatments for nail pathologies — ingrown nails, onychomycosis, nail deformities, and chronic nail conditions — which drive the majority of revenue thanks to high margins and structural recurrence (repeat visits every 4–8 weeks). Secondary services include medical foot care, skin pathologies of the foot, preventive podology, biomechanical assessments, and custom orthotic insoles. Patients are mainly adults and elderly with chronic or recurring foot conditions, including diabetics, post-surgical cases, and athletes, complemented by a pediatric screening program that extends reach into schools. Services are delivered in-clinic by trained podology technicians and medical doctors following standardized proprietary protocols.
Assets Overview
Tangible assets include 10 fully-equipped podology treatment rooms, medical and podology equipment, laser and treatment devices, biomechanical assessment equipment, IT infrastructure, and furniture.
Intangible assets — the core value drivers — include: proprietary clinical protocols (including a 21-chapter onychomycosis protocol and standardized SOPs across all service lines); an established brand with category-defining reputation in the Romanian market; a patient database of 5,100+ active clients with full clinical history and CRM-tracked LTV data; a trained 30-person clinical team; an in-house training academy for podology technicians (defensible talent pipeline + secondary revenue stream + barrier to entry); a validated marketing infrastructure with proven unit economics; and full ANMDM medical authorizations.
Facilities Overview
The clinic operates from a leased medical facility with a total built-up area of approximately 450 sqm in Sector 2, Bucharest — a premium residential and commercial district with strong catchment. The space includes 10 podology treatment rooms, one medical doctor consultation room, and one biomechanical assessment room. An additional ~100 sqm basement (included in the total area) is currently used for administration and is earmarked for conversion into physiotherapy and rehabilitation services. The property is leased under an open-ended (unlimited-term) rental agreement, providing long-term operational stability without renewal risk. The facility is dimensioned for approximately 3,200 visits/month; current volume of ~1,600 visits/month represents 50% capacity utilization, creating significant operating leverage on incremental revenue.
Capitalization Overview
The business has been funded through a combination of shareholder equity, reinvested operating cash flows, and founder loans, with outstanding founder loans of approximately EUR 150,000 being repaid through a structured schedule from operating cash flow. The founder does not draw a market salary, with all profits reinvested to support growth. Importantly, these founder loans are contractually subordinated to any incoming equity investment and will be fully repaid prior to any shareholder distributions to the new investor. The company has no external bank debt and is fully owned by a single shareholder (100%), ensuring a clean and straightforward cap table for incoming investors.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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