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Sales Agency Equity Stake For Sale in Mumbai, India

Partial stake sale in a dual model business enhancing FMCG distribution and tech services.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 500 - 1000
Legal Entity Private Limited Company
Reported Sales USD 3.3 million
Run Rate Sales USD 4.7 million
EBITDA Margin 5 %
Industries Sales Agencies
Locations  Mumbai
Local Time 7:11 PM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 2.26 million for 10.0% stake (Native Currency: INR 200,000,000)
Reason: Funds will be utilised to: - Expand retail distribution and strengthen on-ground sales teams. - En... View More
Includes physical assets worth USD 5.6 thousand
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
Pitch Deck
Business Overview
- Mumbai-based hybrid retail-tech company focuses on supporting "Made-in-India" FMCG brands through innovative sales and distribution strategies.
- The business operates with a dual approach, offering both service solutions (end-to-end retail execution and market intelligence) and tech services (data-driven SaaS solutions for field-force management).
- The company's primary customers are FMCG companies and retail brands looking for efficient distribution and retail execution solutions, along with consumers purchasing these products through offline retail channels.
- The business is experiencing significant growth, with projected revenue exceeding INR 58 Cr in the upcoming financial year.
- The company boasts a strong network with over 500,000 retail outlets and 2,800+ distributors covering more than 3,500 pin codes across India.
- With a team of over 750 employees (and plans to grow to 1,100 shortly), the leadership has over 100 years of combined experience in the FMCG and retail sectors, ensuring strategic expertise and operational excellence.
- The company leverages a proprietary retail execution and tracking platform that enhances operational efficiency, enabling better market penetration for its clients.
- The business has achieved success through internal funding, demonstrating a solid financial foundation and sustainable growth strategy.
- Holds and operates with a valid GST certificate.
Products & Services Overview
Dual business model:
- Services: End-to-end retail execution and market intelligence for FMCG clients (covering product placement, distribution, and sales).
- Tech service (SaaS Model): Data-driven business intelligence and field-force management.
Owned brands:
The company manages a diverse portfolio of in-house FMCG brands across multiple categories, including:
- Breakfast and food products such as cornflakes, muesli, and chocolate spreads.
- Staple foods including rice and pulses.
- Beverages such as infusion drinks, basil seed drinks, and traditional Indian flavored beverages.
- Health-focused staples like low glycemic index rice catering to health-conscious consumers.
Users: FMCG companies and retail brands seeking efficient distribution and retail execution solutions; consumers purchase their FMCG brands via offline retail channels.
Assets Overview
- Tangible assets: 20 laptops, packaging unit, office furniture.
- Intangible assets: Proprietary retail execution technology, brand IP, distributor and retail network, goodwill, and operational know-how.
Facilities Overview
Operates asset-light rented offices across multiple Indian cities, focusing more on distributed retail execution than large physical infrastructure.
Capitalization Overview
- Funding: Bootstrapped.
- Shareholders/owners: 2 founders & co-founders.
- Authorised capital: INR 1.0 crore.
- Paid-up capital: INR 1.0 crore.
- Working capital invested: INR 5–6 crore.
- Debts/loans: No outstanding debts.
Recent Activity
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1 Investor contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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