Small Perfumes Business Equity Stake For Sale in East Jakarta, Indonesia
Perfume brand with OEM manufacturing and 100 customers to date, now seeking investment for expansion.
| Established | 1-5 year(s) |
| Employees | 2 - 5 |
| Legal Entity | Sole Proprietorship/Sole Trader |
| Reported Sales | USD 1.19 thousand |
| Run Rate Sales | USD 1.42 thousand |
| EBITDA Margin | Nil |
| Industries | Beauty Product Shops + 1 more |
| Locations | East Jakarta |
| Local Time | 11:02 AM Asia / Pontianak |
| Listed By | Business Owner / Director |
| Status | Recently Active |
Partial Stake Sale
USD
41.5 thousand
for
20.0%
stake
(Native Currency: IDR 700,000,000)
Reason: - The business is seeking investment to transition from a small-scale, made-to-order fragrance opera...
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Business Overview
1. Business model:
The company is involved in the sale of perfumes through a direct-to-consumer approach. We have served 100 customers since our inception. We hold zero inventory, as all orders are produced by our OEM manufacturer on a small-batch basis only when they are placed.
2. Growing customer base:
The business has built a steadily increasing community of fragrance buyers, supported by strong retention, high repeat purchase rates, and active engagement on platforms like Instagram and TikTok.
3. Clear and scalable revenue model:
The company operates on a D2C sales model via e-commerce channels (Instagram, TikTok, and other marketplaces), supported by margin-efficient OEM production partnerships. Revenue is generated through the sale of long-lasting fragrances, including extrait de parfum, eau de parfum, and body mists.
4. Founder and promoter experience:
The business is led by a legal professional with experience in business strategy, operations planning, and structured process design—ensuring strong risk management, regulatory compliance, and disciplined financial planning.
5. Strong manufacturing and supply chain relationships:
The company maintains exclusive partnerships with a trusted manufacturer for formulation and BPOM compliance, ensuring quality control, formula security, and consistent production output.
6. Digital-first brand strength:
The brand follows a content-driven marketing strategy, focusing on creator volume and organic visibility to optimize customer acquisition without high advertising spend.
7. Operational discipline and scalable structure:
The business operates with a lean team of two and will scale gradually as revenue stabilizes to maintain cash efficiency and preserve margins.
8. Product–market fit indicators:
Long-lasting fragrances with premium scent profiles at accessible prices show strong market traction, aligned with rising consumer demand for everyday luxury scents.
9. Future growth potential:
The business plans to expand into complementary beauty categories and additional fragrance lines, supported by a structured five-year production and financial roadmap.
10. Licenses and registrations:
Registered as a sole proprietorship with a valid NIB license and business registration.
The company is involved in the sale of perfumes through a direct-to-consumer approach. We have served 100 customers since our inception. We hold zero inventory, as all orders are produced by our OEM manufacturer on a small-batch basis only when they are placed.
2. Growing customer base:
The business has built a steadily increasing community of fragrance buyers, supported by strong retention, high repeat purchase rates, and active engagement on platforms like Instagram and TikTok.
3. Clear and scalable revenue model:
The company operates on a D2C sales model via e-commerce channels (Instagram, TikTok, and other marketplaces), supported by margin-efficient OEM production partnerships. Revenue is generated through the sale of long-lasting fragrances, including extrait de parfum, eau de parfum, and body mists.
4. Founder and promoter experience:
The business is led by a legal professional with experience in business strategy, operations planning, and structured process design—ensuring strong risk management, regulatory compliance, and disciplined financial planning.
5. Strong manufacturing and supply chain relationships:
The company maintains exclusive partnerships with a trusted manufacturer for formulation and BPOM compliance, ensuring quality control, formula security, and consistent production output.
6. Digital-first brand strength:
The brand follows a content-driven marketing strategy, focusing on creator volume and organic visibility to optimize customer acquisition without high advertising spend.
7. Operational discipline and scalable structure:
The business operates with a lean team of two and will scale gradually as revenue stabilizes to maintain cash efficiency and preserve margins.
8. Product–market fit indicators:
Long-lasting fragrances with premium scent profiles at accessible prices show strong market traction, aligned with rising consumer demand for everyday luxury scents.
9. Future growth potential:
The business plans to expand into complementary beauty categories and additional fragrance lines, supported by a structured five-year production and financial roadmap.
10. Licenses and registrations:
Registered as a sole proprietorship with a valid NIB license and business registration.
Products & Services Overview
1. Top-selling products:The business focuses on long-lasting, high-quality fragrance products, with the strongest demand in:
A. Extrait de parfum — ultra-long wear (8–10 hours);
B. Eau de parfum (EDP) — long wear (6–8 hours);
C. Body mist — light daily wear (2–4 hours).
2. Who uses them:
Our core customer segments include:
A. Women aged 18–35 who actively use fragrances for daily activities;
B. Entry-to-mid market beauty consumers seeking high quality at accessible prices;
C. Online fragrance enthusiasts driven by Instagram/TikTok trends and creator reviews.
3. How customers use the products:
A. Daily personal scent for work, school, and everyday routines (high repeat value);
B. Scent layering, combining multiple variants to create a personalized signature scent;
C. Gifting, supported by aesthetic packaging and approachable pricing;
D. Lifestyle expression, following fragrance trends amplified by micro-influencers.
Assets Overview
The business has no tangible assets.Intangible Assets:
- Brand name and established identity.
- Product formulas and scent development created by the founder.
- Initial HKI filings (planned for official launch).
- Social media accounts, content library, and early customer base.
- Business plans, financial projections, and operational systems developed for expansion.
- Sole proprietorship registration with NIB license.
Facilities Overview
- The business currently operates under a lean model without a dedicated office facility, as the brand prioritizes cost efficiency during the pre-investment phase.- Operations are conducted online.
- Upon securing investment, the company plans to lease a small office and operational workspace suitable for a core team of 5–7 people.
Capitalization Overview
Since its inception, the business has operated through small-batch production funded entirely by the founder’s personal capital. Products were developed as dupe-themed fragrances without BPOM and sold on a by-request basis to a private customer circle. The business is 100% founder-owned, with no debts, loans, or outstanding financial obligations.
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