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Small Travel Portal Equity Stake For Sale in Singapore

Singapore-registered hotels tech (Multi hotels booking and AI Chatbot) Offering solutions to the chain hotels.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 7 thousand
Run Rate Sales USD 12 thousand
EBITDA Margin Nil
Industries Travel Portals
Locations Singapore
Local Time 8:47 PM Asia / Bangkok
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 250 thousand for 20.0% stake (Native Currency: USD 250,000)
Reason: The investment will aid in: Product & AI development (55%): Upgrade TCE v2, Booking Engine, and BPG/... View More
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Business Overview
Traction (since launch: June this year)
32 hotels across 3 chains live or piloting the platform; majority on trial with paid conversions underway.
Products (top-sellers)
- multi-hotel booking widget.
- single/group portfolio checkout.
- BPG/BRG Bot (AI price-automation chatbot that verifies, matches, and books in minutes)
Who uses it & how.
Hotel chains deploy on the brand website to merchandise multi-city / multi-property combos in one checkout and to automate BPG/BRG claims, protecting direct bookings from OTA price leakage.
Revenue model.
SaaS subscriptions (per property / per chain) + usage-based fees, with optional pay-for-performance success fee (up to ~6%) on widget-generated revenue. Pilot programs typically waive setup and convert to paid tiers post-validation.
Business relationships & integrations.
Live supply; connectors with major channel managers/PMs (e. g. , SiteMinder, RateGain) in progress to expand coverage and write-back. Active pilots and evaluations with multi-property chains across SEA/APAC.
Moat / differentiation.
Only booking stack purpose-built for multi-hotel combos (3-click, single checkout) plus an AI BPG/BRG automation layer that turns price-shoppers into instant direct bookings.
Promoter/founding team experience.
Lead promoter with 12+ years in hospitality revenue management & data across APAC/Middle East; prior work with Jumeirah, Ascott, Small Luxury Hotels, and travel/fintech startup environments (product, distribution, partnerships).
Commercial impact for customers.
Higher direct conversion, longer length-of-stay via combos, reduced manual claim handling, and better rate parity control all while keeping guests inside the brand journey.
Products & Services Overview
1) Multi-Hotel Combo Booking Widget.
Who uses it: Hotel chains & groups (revenue, e-commerce, and brand teams).
How it’s used: Embedded on brand. com to suggest and sell multi-city / multi-property stays in one flow (e. g. , Cross Hotel Bangkok + Cross Hotel Pattaya), with one checkout and reservations written back to PMS.
Business value: Cross-sells across the portfolio, lifts length-of-stay, and keeps guests inside the brand journey instead of leaking to OTAs.
2) Booking Engine.
Who uses it: Chains and independent hotels upgrading direct booking UX or unifying portfolio-wide checkout.
How it’s used: Powers single-property and group flows with live BAR, add-ons, and merchandising; can replace or augment an existing engine.
Business value: Higher direct conversion, better control of rate/packaging, and reduced reliance on OTAs.
3) BPG/BRG Bot (AI Price-Automation Chatbot)
Who uses it: Revenue teams, contact centers, and website ops.
How it’s used: On the hotel website, the bot ingests a guest’s claim (URL/screenshot), verifies parity against OTAs, checks policy eligibility, then matches and confirms the booking in minutes not 24 hours.
Business value: Protects direct rate parity, wins back price-shopping guests, and removes manual claim handling.
Primary customer segment.
Chain hotels in APAC/SEA (3–5 star city & resort portfolios) integrating on their direct websites to:
Offer branded multi-hotel combos in one checkout; and.
Automate BPG/BRG so price-sensitive guests book direct immediately.
Assets Overview
The business does not have any physical assets at the moment.
Facilities Overview
The business is registered in Singapore, and after the launch, the business office will be set up in Singapore.
Capitalization Overview
The business has received seed round funding and is now inviting next series.
There are no outstanding loans.
The current shareholding pattern is divided as: 62.5%, 26% (founders) / investors 10% and 1.5%.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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