Sports Footwear Business Equity Stake For Sale in Guadalajara, Mexico

Based in Guadalajara, our footwear brand specializes in shoes designed for water and mountain activities, catering to parks, hotels, and outdoor retail markets.

Sales performance:
- Sales dropped this year compared to last year because imports decreased. Larger clients want to continue buying products made in Mexico.
- The company currently imports from China, but the Mexican government is pressuring businesses to stop buying Chinese products.
- The investment required is to set up a shoe factory in Mexico, win back major clients, and export to the entire American continent.

Seasonality:
- It is currently the low season for beach and outdoor shoe sales. The peak vacation season runs from February to September, when sales increase significantly.
- In January, wholesale orders worth MXN 2 million are expected from new customers who want to sell the shoes in their stores. At present, there are around 15 retail orders per day during the off-season.

Registrations:
- The business has tax and trademark registration.

Revenue model:
- Direct-to-consumer sales are made through the online store and social media channels such as WhatsApp and Meta, with shipping throughout Mexico. Marketplaces are also used to expand reach and increase turnover through e-commerce platforms. The majority of our sales are generated through our website and social media channels.
- Wholesale sales are made to businesses related to tourism, water recreation, and sporting goods stores.
- Customization is offered by manufacturing models with client logos for corporate orders.

Customers and traction:
- The company has a recurring and growing customer base of end consumers and wholesalers.
- There is high affinity with niche markets such as beaches, rivers, waterfalls, water parks, fishing, and outdoor activities.
- Products are offered at an affordable price point and achieve high turnover during seasonal peaks such as vacations, summer, and tourism periods.

Product differentiators:
- The footwear is technical, submersible, quick-drying, and designed with non-slip traction and drainage options.
- Designs are conceived for water-to-land transition, allowing users to enter the water, drain, exit, and continue walking comfortably.
- The focus is on durability and comfort for real-world use in water and outdoor activities.

Promoter and team experience:
- A Mexican brand founded in Guadalajara with experience in product development, production, marketing, and digital sales.
- Operations are efficiency-focused, covering design, sourcing, quality control, marketing, and sales.

Business relationships:
- The company has business contacts and potential clients in water parks, hotels and resorts, tour operators, and outdoor stores.
- Has the ability to handle high-volume projects with defined production times and standardized processes.

Recognition and reputation:
- The brand has a presence in the Mexican market and a reputation built on product performance in water and outdoor activities.
- Collaborates with sports and adventure communities and events to generate content and build social trust.