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Surveillance Devices Company Equity Stake For Sale in Hilden, Germany

German based distributor for smart home and security products, serving B2C and 10+ B2B channels.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 4 - 5 million
Run Rate Sales USD 6.1 million
EBITDA Margin 10 - 20 %
Industries Surveillance Devices
Locations  Hilden
Local Time 4:39 PM Europe / Berlin
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 560 thousand for 20.0% stake (Native Currency: EUR 500,000)
Reason: The investment will be used to strengthen working capital, expand inventory for high-growth product ... View More
Includes physical assets worth USD 850 thousand
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Business Overview
- Operating in the German security technology and smart-products market since 2007.
- More than 100,000 end customers and over 500 commercial partners served.
- Established multi-channel distribution network covering major retailers, online marketplaces, specialist dealers, installers and direct B2B customers.
- Long-standing relationships with leading Asian manufacturers and experience introducing international brands to the German market.
- The company imports the products from Asian manufacturers and distribute them to local retailer.
- The company also has online presence to cater to end users through Amazon and other online platforms.
- The sales are primarily through retail partners which is 80%, online marketplace covers 10% and other 10% through direct sales from our store and platform.
- In-house technical expertise covering pre-sales, after-sales, installation support, repairs and product lifecycle management.
- Established warehouse and logistics infrastructure with the capability to provide drop shipping and direct-to-consumer fulfillment.
- Strong expertise in market entry, product compliance, branding, marketing and channel development for Asian manufacturers entering Germany and the DACH region.
- Business operates across several growth segments including security technology, smart home, fire safety and service robotics.
Products & Services Overview
The company distributes video surveillance systems, IP cameras, network recorders, fire and safety products, smart-home solutions and service robotics from established international manufacturers. Customers include major retailers, online marketplaces, specialist dealers, installers, commercial customers and end users across Germany and the DACH region. In addition to product distribution, the company provides technical support, project assistance, logistics, dropshipping, returns handling, repair and after-sales services. We also support international manufacturers entering the German market through product positioning, compliance support, marketing, sales channel development and local customer service.
Assets Overview
Tangible assets:
Product inventory.
Warehouse and logistics equipment.
Office and IT equipment, technical service equipment and other operating assets.

Intangible assets: include the established brand, e-commerce infrastructure, B2B customer base, supplier and distribution relationships, marketplace and retail channel relationships, technical and regulatory know-how, product data, established sales processes.
Facilities Overview
The company operates from its own headquarters and warehouse in Hilden, near Düsseldorf, Germany. The facility combines warehousing and logistics operations with offices, technical support, after-sales service, returns handling and administration, allowing the company to manage the complete distribution and product-support process from one location.
Capitalization Overview
The business is funded through shareholder equity, operating cash flow and bank financing. Further details regarding the capital structure, outstanding financing and shareholder structure will be disclosed to qualified investors after introduction.
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9 Investors viewed this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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