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Telemedicine Company for Sale in Sydney, Australia

Profitable Australian-owned telehealth GP practice delivering quick online consultations with high margins and digital assets.

Established 1-5 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 140 thousand
Run Rate Sales USD 170 thousand
EBITDA Margin 30 - 40 %
Industries Telemedicine
Locations  Sydney
Local Time 11:12 PM Australia / Darwin
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Full Sale
Asking Price: USD 280 thousand (Native Currency: AUD 400,000)
Reason: The owner is seeking to sell the business to transition away from the day-to-day operation of the pr... View More
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Business Overview
1. Scalable patient acquisition engine:
- Organic dominance: 51% of all patients are acquired through organic SEO. The platform owns its search rankings, ensuring a near-zero Customer Acquisition Cost (CAC) and a defensible competitive moat.
- Brand loyalty: 41% of traffic is direct or repeat business, demonstrating high brand trust and patient retention. Only 8% of revenue relies on paid advertising.
- Volume: Generating ~100 patients per week (~5,000/year) with 25% YoY growth.
- Reputation: 95% recommendation rate across Trustpilot and Healthengine, providing a "pre-vetted" trustworthy brand for a new owner.
2. High-yield revenue model:
- Optimized mix: 65% private billing (starting at $49) and 35% targeted bulk-billing (highly compliant niches: 12 months, sexual health, vulnerable populations).
- Infrastructure-light: Fully digital model with no physical premises, no equipment, and minimal overheads, resulting in high net-profit margins.
- Strategic structure: The business operates a 35% service fee model (GP-to-Entity), which is fully scalable. A corporate buyer can immediately plug their own doctor network into this 35% "management fee" stream.
3. Digital ecosystem & partnerships:
- Pharmacy referral network: Active referral paths with a network of nearly 400 pharmacies nationwide, providing a massive, non-digital source of patient flow.
- Seamless tech stack: Fully integrated end-to-end system including secure video/audio telehealth, e-scripts, and pathology/radiology automated referrals.
- SEO real estate: High-authority domain with years of content, blogs, and backlinks that would cost hundreds of thousands of dollars to replicate in the current market.
4. Compliance & growth potential.
- AHPRA & Medicare ready: 100% compliant with the latest AHPRA telehealth guidelines.
- Untapped potential: The platform is currently optimized for a solo practitioner; it is "built for scale" and can support 5–10+ doctors immediately without further tech investment.
- Niche ready: Perfect infrastructure to pivot into high-growth sectors like GLP-1 weight management or medicinal cannabis.
Products & Services Overview
- We offer telehealth GP consultations, which include quick (typically under 10 minutes) video or phone appointments with AHPRA-registered, FRACGP-qualified Australian doctors for a wide range of general health needs.
- The main offering is bulk-billed or low-cost online GP consultations (starting at AUD 49 for private, with bulk billing/no out-of-pocket fees for eligible patients such as those under 12 months, experiencing homelessness, sexual health consultations, pregnancy). These are delivered remotely via secure video or phone.
Key categories of consultations:
- General health issues: Everyday conditions like colds, flu, infections, minor injuries, chronic condition reviews, repeat scripts/prescriptions, medical certificates, and referrals.
- Sexual healthl Confidential STI testing, treatment, contraception, ED (erectile dysfunction) advice, and related concerns (bulk-billed for privacy/access barriers).
- Mental health support: Consultations, medication management, and mental health care plans (with limitations post last November Medicare changes).
- Specialised areas: Pregnancy/postnatal support, travel advice, and other common requests.

Additional features include:
- Electronic prescriptions (e-scripts sent directly to the patient or pharmacy).
- Pathology/radiology referrals (where clinically appropriate).
- COVID-19 assessments and antiviral prescriptions (when eligible).

Who uses us.
The services primarily serve people in Australia nationwide. Typical patients include:
- Busy working adults seeking fast, convenient care without travel or waiting rooms.
- Parents/families (especially for children under 12 months, who qualify for bulk billing).
- People with mobility/privacy concerns (homelessness, sexual health needs).
- Patients needing quick scripts/certificates or follow-ups for minor/chronic issues.
- Those in areas with limited GP access (rural/regional).

How they are used.
- Patients book via the website or phone with reception team, select a time (often within 15 minutes), and connect via secure video/phone.
- The doctor assesses symptoms, provides advice, issues e-scripts/referrals if appropriate, and handles Medicare rebates/bulk billing automatically for eligible cases.
- Consultations are private, encrypted, and compliant with Australian standards, no physical visit required, making it ideal for non-urgent, routine, or sensitive health matters.
- Post-consult, patients receive summaries, scripts, or follow-up guidance digitally.
This model focuses on convenience, affordability, and accessibility, with 95% patient recommendation rate based on reviews, as it eliminates travel/wait times while delivering expert GP care from home.
Assets Overview
Intangible assets.
- Domain name: (fully owned and registered)
- Website infrastructure: Including the WordPress installation, custom theme, plugins, booking system integration, and all associated files/hosting setup.
- Digital content & media: All photos, logos, graphics, blog posts, and other uploaded content on the site.
- Bank accounts: Any business bank accounts held in the entity's name.
- Accounts receivables: Any outstanding Medicare rebates or patient payments owed to the entity at closing.
- Patient database & records: All patient contact details, consultation history, medical notes, and booking records (subject to privacy compliance transfer)
- Brand & goodwill: The established brand name, reputation, and patient recognition (built over years)
- SEO & digital presence: Search engine rankings, organic traffic history, Google Business profile, domain authority, backlinks, and keyword positioning.
- Reviews & ratings: All accumulated reviews on Healthengine, Trustpilot, Google, and other directories (high recommendation rate)
- Marketing channels & accounts: Google Ads account (with history, pixels, audiences), social media profiles/pages, email marketing lists/subscribers, content library (blogs, posts)
- Booking & telehealth system: Integrated online booking platform, secure video/phone consultation software, electronic prescribing (e-scripts) setup.
- Customer relationships: Ongoing patient loyalty and repeat booking patterns.
- Intellectual property: Any custom code, processes, templates, or know-how developed for the platform.
- Website content & structure: All pages, copy, FAQs, service descriptions, and layout.
- Management fee structure: The established 30% management fee arrangement with the GP (transferable/contractual)
- Compliance & registrations: ABN, business name registration, any practice registrations, Medicare provider details (subject to transfer rules)
Facilities Overview
We are a fully remote, 100% digital telehealth GP practice with no physical facility or built-up premises.

- Built-up area: 0 square meters – there is no clinic, office, waiting room, or consultation rooms.
- Number of floors: 0 – the practice operates entirely online.
- Rental/lease details: None – no lease, rent, or property costs of any kind. All operations (consultations, bookings, administration, and patient interactions) are conducted via secure video/phone platforms from the doctor's home or any location with internet access.

This zero-overhead model is one of the core strengths of the business:
- Eliminates all premises-related expenses (rent, utilities, fit-out, maintenance, cleaning).
- Allows high gross margins (~70–80%).
- Enables full flexibility and scalability without geographic limitations.

The entire practice runs on digital infrastructure:
- Website: For bookings and information.
- Secure telehealth software for video/phone consultations.
- Electronic prescribing (e-scripts)
- Cloud-based patient records and Medicare billing integration.
Capitalization Overview
Financial overview:
- Gross booking value (GBV): The platform generated approximately AUD 200,000 in total patient consultation bookings last year.
- Service fee revenue (SFR): The business entity receives a 35% service fee on all bookings, equating to approximately AUD 68,000 in annual revenue (last year).
Operational model & funding:
- The business operates on a highly efficient, self-funded, and cash-flow positive model with no external equity funding, grants, or venture capital involved.
- Structure: Profits are generated solely from the 35% service fee. This structure ensures a high-margin, low-overhead operation that covers all expenses without the need for additional financing.
- Lean operations: Minimal operational risk due to zero debt, no physical premises, and low fixed costs.
Debts/loans outstanding:
- There are no outstanding debts or loans. The business has no borrowings, credit lines, or financial obligations to banks, lenders, or investors.
Ownership structure:
- Private company ownership with no additional shareholders or partners. The company is clean and ready for a straightforward asset sale.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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