Women's Clothing Company Investment Opportunity in New Delhi, India

- The brand prioritizes the comfort and flattering fit for Indian women, taking into account their unique body shapes, heights, and proportions.
- Customers experience the freedom to fluctuate in size without compromising style, ensuring a perfect fit, and accommodating changes in weight or inches.
- Beyond affordability, the brand provides unparalleled value, catering to the price-conscious mindset of its target audience.
- Brand transcends being just a fashion brand; it's a lifestyle. Leveraging technology, the brand revolutionizes the shopping experience through personalized journeys and virtual showrooms, immersing customers in the evolving desires of Millennials and Generation Z.
- Strategic partnerships: B2B partnerships with major retail players such as Myntra, Nykaa, Shoppers Stop, Ajio, TataCliq, and Amazon, in addition to its direct-to-consumer (D2C) store.
Design and product development:
1. Brand embraces a partial vertical integration model, with our in-house design team leading the creative process. Their inspiration is drawn from a combination of fashion forecasts, stylecast, and data analytics sourced from various data outlets, resulting in a fashion line that is both trend-conscious and data-informed.
2. The process begins with trend analysis and market research, leveraging data from various sources to identify emerging styles and customer preferences.
3. The in-house design team creates concept boards, sketches, and prototypes based on the gathered market insights, combining creativity with AI data-driven decisions.
4. Brand designers bring these designs to life while ensuring they align with the brand's values of elevation, quality, thoughtfulness, and evolution.
5. Ideation, drafting, sample & pattern creation are performed in-house.