Biryani Singapore 7.1 /10

- We have been operating under the brand Tayyiba Briyani and are now planning to rebrand as “Biryani Singapore. ” The existing and future franchisees will operate under this new brand identity.
- Our brand stands for consistent taste, premium quality, and operational excellence.
- While biryani is traditionally prepared by hand, our brand leverages automation and robotic-assisted cooking processes to ensure uniformity across every batch, without compromising on aroma, texture, or authenticity.
- Our positioning is simple yet powerful: traditional legacy food, perfected through technology. This approach allows us to deliver the same signature flavor every single time, making the brand highly scalable across multiple outlets and geographies.
- Currently, we operate one company-owned QSR-format outlet with seating capacity for 40 customers, where the majority of orders come from dine-in patrons.
- The business operates with valid ACRA and SFA licenses, ensuring full regulatory compliance. Products & services offered:
Core food products:
- Signature chicken biryani.
- Signature mutton biryani.
- Egg biryani.
- Vegetarian biryani (seasonal / select outlets)

Companion dishes & sides:
- Chicken curry.
- Egg curry.
- Rajma masala.
- Chana masala.
- Paneer butter masala.
- Palak paneer.
- Dal / dhal tadka.
- Raita.
- Salan / gravy accompaniments.

Beverages:
Traditional Indian beverages (seasonal / outlet-specific:
- Packaged soft drinks.

Services.
- Dine-in service (limited seating, quick-service format)
- Takeaway & self-pickup.
- Online food delivery via aggregators.
- Corporate catering & bulk orders.
- Event & group meal solutions. Singapore. Our brand follows a structured and transparent franchise onboarding process to ensure the right partner fit and long-term success for both parties.

Step 1: Initial inquiry & profile evaluation:
- Interested party submits franchise inquiry with basic background details.
- Preliminary discussion to understand partner profile, experience, and intent.
- Initial brand overview, concept explanation, and expectations sharing.

Step 2: Introductory discussion & NDA:
- Detailed discussion on business model, investment range, and operational structure.
- Signing of Non-Disclosure Agreement (NDA)
- Sharing of franchise deck, operational overview, and financial assumptions.

Step 3: Location & market assessment:
- Franchisee proposes potential location / territory.
- Brand evaluates location viability, catchment, and demand potential.
- Finalization of outlet format (QSR, cloud kitchen, dine-in, hybrid)

Step 4: Commercial terms finalization:
- Discussion and agreement on franchise fees, royalty structure, and tenure.
- Clarity on territory rights, exclusivity (if applicable), and expansion scope.
- Issuance of Letter of Intent (LOI)

Step 5: agreement signing & fee payment:
- Signing of franchise agreement.
- Payment of franchise fee and initial deposits.
- Project kickoff and onboarding initiation. We seek partners who are operationally involved, brand-aligned, and growth-focused. The ideal partner will play an active role in maintaining standards, driving local sales, and scaling responsibly.

Partner responsibilities:
1. Outlet operations & management:
- Manage day-to-day operations of the outlet or distribution territory.
- Ensure smooth functioning of kitchen, service, and delivery processes.
- Maintain cleanliness, hygiene, and food safety standards as prescribed.

2. Brand & quality compliance:
- Follow standardized recipes, portioning, and cooking procedures strictly.
- Use only approved raw materials, vendors, and systems.
- Ensure consistent taste, presentation, and customer experience. Our brand follows a partner-first, system-driven approach, ensuring franchisees receive end-to-end support from setup to scale-up. Our objective is to reduce execution risk and enable partners to focus on operations and growth.

1. Pre-opening support.
- Location evaluation and feasibility guidance.
- Outlet layout planning and kitchen workflow design.
- Equipment specification and vendor recommendations.
- Support in statutory requirements and compliance checklist.

2. Brand & operations setup:
- Access to standardized recipes and cooking SOPs.
- Integration with automated / robotic cooking systems.
- Portion control, quality benchmarks, and hygiene protocols.
- Menu finalization based on outlet format and market.

3. Training & onboarding:
- Comprehensive training for franchisee and core staff.
- Kitchen operations, food safety, and process training.
- Service, delivery handling, and customer experience training.
- Ongoing refresher training as the brand evolves.

4. Supply chain & procurement support:
- Approved raw material sourcing and vendor network.
- Centralized or assisted procurement for key ingredients.
- Cost control through standardized inputs and volumes.

5. Technology & systems:
- POS and reporting system integration.
- Sales, inventory, and performance tracking dashboards.
- Support for delivery platform onboarding and optimization.

6. Marketing & brand building:
- Centralized brand campaigns and creatives.
- Guidance on local store marketing initiatives.
- Online listing optimization and brand visibility support.
- Menu photography and content guidelines.