Cake Stories 9 /10

- Cake Stories by The Freshlymade is a fast-growing F&B brand from Chennai, operating across cafés, bakeries, and a dedicated cake vertical.
- With diversified revenue streams including cakes, flowers, snacks, and catering, our model drives steady footfalls and creates strong cross-selling opportunities.
- We currently run three company-owned and operated outlets in Chennai, offering both bakery and café formats.
- Our menu features a wide selection of vegetarian and non-vegetarian options, catering to diverse customer preferences.
- Backed by a robust supply chain, structured training systems, and a focus on high ROI, we provide investors with a proven, scalable franchise opportunity.
- The business holds all required compliances, including FSSAI and Udyam registrations. Products & services offered:
- Customized cakes & pastries.
- Flowers & bouquets (celebrations, and corporate gifting)
- Indoor plants (welcome gifts for new joiners)
- Bakery snacks (puffs, muffins, croissants, and breads)
- Beverages (coffee, tea, milkshakes, and smoothies)
- Continental & Italian cuisine (dine-in, pre-order menu, and catering)
- Corporate gifting solutions.
- Office snacks subscription (IT companies & corporates)
- Premium catering (corporate parties, events, and celebrations) Chennai. Procedure to obtain our franchise:
- Application & discussion: Submit franchise enquiry form and initial discussion with our team.
- Brand presentation: Detailed briefing on business model, formats, and ROI expectations.
- Location finalization: Assistance in site evaluation and approval.
- Agreement & onboarding: Signing of franchise agreement and fee payment.
- Outlet setup: Support in design, layout, and infrastructure development.
- Training & pre-launch: Comprehensive staff training and marketing preparation.
- Grand launch: Official opening with our team’s support in promotions.
- Ongoing support: Continuous supply chain, marketing, and operational guidance.
Connect with us on SMERGERS and we will guide you through the process. Roles & responsibilities of franchise partner.
We expect our franchise partners to be growth-oriented entrepreneurs committed to upholding The Freshlymade’s brand values.
- Investment & infrastructure: Provide required capital, maintain outlet as per brand guidelines.
- Daily operations: Oversee smooth running of the outlet with focus on quality, hygiene, and service.
- Staff management: Recruit, train, and retain motivated staff in line with brand standards.
- Customer experience: Ensure every customer enjoys premium service and consistent product quality.
- Local marketing: Execute local promotions, participate in brand campaigns, and build community visibility.
- Compliance: Follow operational SOPs, food safety norms, and financial reporting requirements.
- Collaboration: Work closely with the franchisor team for supply chain, training, and performance reviews.
By actively engaging in these responsibilities, franchisees can achieve faster ROI, stronger customer loyalty, and long-term success with the brand. Franchisees can expect end-to-end support to ensure smooth operations and sustainable growth:
- Site selection & setup: Guidance on location finalization, outlet design, and interiors.
- Training & HR support: Comprehensive staff training on operations, customer service, and product knowledge.
- Supply chain & inventory: Centralized sourcing of raw materials, recipes, and standardization.
- Marketing & branding: National campaigns, digital marketing, and local promotional support.
- Technology support: POS systems, online ordering integration, and customer management tools.
- Operational guidance: Standard Operating Procedures (SOPs), audits, and performance reviews.
- New product launches: Continuous R&D, menu innovation, and seasonal offerings.
With our proven systems, strong backend, and constant mentoring, franchisees are empowered to focus on growth, profitability, and customer delight.