Food Ingredient Franchise Opportunity
Keramruth 7.4 /10
Registered Entity Name: Pavitra Enterprises
2012 Estd
·
30
Franchisees
· Bengaluru HQ
· Listed By Business Owner / Director
All Formats
| Format | Investment including Brand Fee | Brand Fee | Space | Staff | Exp. Monthly Sales | Profit Margin | Royalty |
|---|---|---|---|---|---|---|---|
| Distributor | USD 544 - 1.1 thousand | USD 0 | 100 - 500 Sq Ft | 1 | USD 326 | 10% | The goods will be supplied by us, and the reseller will retain the profits earned from selling them. |
| Super distributor | USD 1.6 - 3.3 thousand | USD 0 | 200 - 700 Sq Ft | 1 | USD 870 | 10% | The goods will be supplied by us, and the reseller will retain the profits earned from selling them. |
| Format Name | Distributor | Super distributor |
|---|---|---|
| Investment | USD 544 - 1.1 thousand | USD 1.6 - 3.3 thousand |
| Brand Fee | USD 0 | USD 0 |
| Space | 100 - 500 Sq Ft | 200 - 700 Sq Ft |
| Staff | 1 | 1 |
| Expected Monthly Sales | USD 326 | USD 870 |
| Profit Margin | 10% | 10% |
| Royalty / Commission | The goods will be supplied by us, and the reseller will retain the profits earned from selling them. | The goods will be supplied by us, and the reseller will retain the profits earned from selling them. |
Documents
About Keramruth (Pavitra Enterprises)
Swadeshi Disha (Keramruth) is more than a wellness company—it is a movement rooted in the purity of nature and the empowerment of local communities.Established in 2012, we have focused on bridging traditional Ayurvedic wisdom with modern health needs while preserving authentic manufacturing values.
The name “Keramruth” is derived from Kera (coconut) and Amruth (nectar), symbolizing the life-giving purity we aim to deliver.
Guided by the Swadeshi (indigenous) philosophy, we support local farmers from the fertile coconut belts of Tiptur and Arsikere, sourcing naturally fallen, mature coconuts to ensure peak nutrient density and freshness.
Our unique low-temperature cold-pressed extraction method preserves natural aroma, taste, and vital nutrients such as lauric acid, unlike mass-market brands that use heat or chemicals.
We maintain a strict toxin-free promise across our range—free from mineral oils, sulfates, parabens, and synthetic additives—and combine purity with science-backed Ayurvedic innovation, including products like our Moringa Nutri Mix enriched with Omega-3 for holistic immunity and vitality.
Our expanding portfolio includes flagship virgin coconut oil, specialized Ayurvedic beauty oils for skin and hair, nutrient-dense superfoods such as moringa powder, traditional millet-based breakfast mixes (idli, dosa, upma), and herbal personal care products, including coconut oil-infused toothpaste, moisturizing soaps, and keratin-enriched shampoos.
Under the leadership of Gurulingayya, whose journey from a farmer’s son to a successful entrepreneur embodies Aatmanirbharta (self-reliance), Swadeshi Disha has grown from a small unit into a corporate-level wellness brand committed to creating a business model that rewards both producers and consumers.
We operate with a valid GST certificate, FSSAI license and MSME certificate.
Products and Services
Swadeshi Disha is an established leader in the “Make in India” wellness sector, offering a diverse portfolio of over 30 high-demand Ayurvedic and organic products under our flagship brand, Keramruth. Built on the foundation of purity, direct farmer sourcing, and advanced Ayurvedic formulations—such as our Omega-3-enriched Moringa Nutri Mix—the brand represents authentic, homegrown wellness solutions.Our product excellence spans multiple high-growth categories. Under Nutrifeeds, we provide specialized health foods, including moringa powder (400 gms priced at ₹491/-), coconut chips, and traditional breakfast mixes such as idli and dosa blends. In Herbs & Personal Care, we offer toxin-free solutions, including 80% TFM soap, keratin shampoo, and Ayurvedic beauty oil suitable for all skin types. Our Nutraceuticals segment includes targeted health capsules for gut alignment, joint care, and specialty formulations like “Re Balance” and “Testosterone Booster. ” In Wellness Oils, our flagship Virgin Coconut Oil is available in bulk quantities up to 5 liters, catering to high-volume household and institutional demand.
For investors and distribution partners, Swadeshi Disha offers a strong competitive advantage through transparent pricing with clearly defined Maximum Retail Prices (MRP), ensuring healthy margins. Our products carry prestigious certifications, including USDA Organic, reflecting adherence to international quality standards. Our marketing communication clearly highlights holistic health benefits—from boosting immunity to supporting blood sugar regulation—making the portfolio attractive to health-conscious consumers. Led by our promoter Gurulingayya, whose journey embodies self-reliance and grassroots entrepreneurship, the brand carries a compelling identity and story aligned with the rising demand for authentic Indian wellness solutions.
Preferred Locations
Karwar,
Bhadohi,
Orachha,
Siddhpur,
Aranmula,
Kajuluru.
How to get Keramruth Franchise?
To obtain a Swadeshi Disha (Keramruth) distributorship, you must follow a structured application process that aligns with our mission of promoting "Swadeshi" (indigenous) wellness. We offer flexible models, ranging from large-scale retail outlets to home-based micro-distribution opportunities for women and men.To obtain our distributorship, submit an inquiry, undergo evaluation and discussion, finalize the agreement, and complete the training and setup process before launch.
What are some of the things we look for in a Franchisee?
We expect you to:Engage the community: Actively educate your local market on the benefits of chemical-free living.
Scalability: Look for ways to grow the business from a single outlet into a regional distribution hub.
Customer-centric approach: Build long-term relationships through transparent business practices and reliable supply.
Support you can expect from the company
Product knowledge: We provide in-depth training on our 30+ product range so you can act as a wellness consultant, explaining the science behind our low-temperature cold-pressed oils and nutrient-dense superfoods.Business mentorship: access "Business tricks & tips" from the promoters to help you navigate the wellness market and scale your operations profitably.
Digital integration: Support in connecting with customers through modern digital platforms while maintaining traditional "Swadeshi" values.
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Tags:
Nutrition Food franchise in Siddhpur
·Food Ingredient franchise in Aranmula
·Nutrition Food franchise in Kajuluru
·Food Ingredient franchise in Orachha
·Food Ingredient franchise in Kajuluru
·Nutrition Food franchise in Aranmula
·Food Ingredient franchise in Siddhpur
·Nutrition Food franchise in Bhadohi
·Nutrition Food franchise in Orachha
·Nutrition Food franchise in Karwar
·Food Ingredient franchise in Bhadohi
·Food Ingredient franchise in Karwar
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Frequently
Asked
Questions
Asked
Questions
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When was Keramruth established?Keramruth was established in 2012 in Bengaluru and is reported to have 30 Franchisees currently
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What is the investment required to take up Keramruth Franchisee?Investment required ranges from INR 50 thousand - 3 lakh depending on the format offered.
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What is the space requirement for taking up Keramruth Franchisee?Space required ranges from 100 - 700 sq ft depending on the format.
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What Franchisee formats does Keramruth offer?Keramruth offers 2 formats, i.e Distributor,Super distributor.
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How to get Keramruth Franchisee?To obtain a Swadeshi Disha (Keramruth) distributorship, you must follow a structured application process that aligns with our mission of promoting "Swadeshi" (indigenous) wellness. We offer flexible models, ranging from large-scale retail outlets to home-based micro-distribution opportunities for women and men. To obtain our distributorship, submit an inquiry, undergo evaluation and discussion, finalize the agreement, and complete the training and setup process before launch.