Memoş Tantuni 7.8 /10

Memoş Tantuni is a traditional Turkish fast-casual restaurant brand founded in 1964 in Mersin by a butcher who turned a small shed on Büyük Hamam Street into a modest kebap restaurant. Over time, and especially after his sons joined the business in 1979, the brand evolved into a recognized "tantuni" specialist – a unique, highly profitable wrap and sandwich concept.

With institutionalization and the establishment of a franchise system, the company has expanded across multiple provinces in Turkey and into international markets such as Saudi Arabia and Kuwait.

The business model is based on standardized, high-throughput fast-food outlets offering a limited but strong menu focused on tantuni, supported by strict operating procedures, staff training, and centrally guided marketing. Stores are designed in several scalable formats (shopping-mall/mini branches of 30–40 m², compact branches of 50–70 m², and big branches of 125 m² and above) to fit high-traffic streets, malls and workplaces, with strong emphasis on delivery and takeaway. Memoş Tantuni highlights attractive investment economics with relatively low staffing requirements, controlled setup costs, and a focus on locations with strong pedestrian flow and suitable demographics.

Competitive differentiation comes from its 50+ years of experience, consistent taste "from father to son", proven operational system, and brand recognition in Turkey. The company positions itself as offering a profitable, lower-risk entry into the restaurant sector, supported by training, quality control, and centralized marketing. These strengths, along with international proof-of-concept and adaptable store formats, are presented as key reasons for investors to take up the franchise opportunity. The business holds a valid business licence along with all other statutory licences. The core product is "tantuni" – finely chopped seasoned meat cooked on a large round griddle and served either in lavash wraps or in bread as sandwiches, tailored to Turkish fast-food tastes. Stores also offer complementary items visible in the brochure such as desserts (e. g, künefe/cheese dessert) and beverages. The concept targets urban consumers seeking quick, tasty and affordable meals in shopping malls, busy streets, business districts and delivery-friendly locations. Services include dine-in, takeaway and delivery, depending on the branch format. Russia. According to the franchise process scheme, the procedure consists of:
1) Initial introduction and information exchange between the prospective investor and the franchisor.
2) Presentation of the brand, business model, and franchise opportunity.
3) Identification, evaluation, and feasibility assessment of the proposed outlet location.
4) Project approval and signing of the franchise agreement.
5) Preparation and finalisation of the outlet's architectural design and layout.
6) Construction and fit-out of the outlet in accordance with approved specifications.
7) Recruitment and training of staff with guidance and support from the franchisor.
8) Store launch and commencement of operations.

The entire process is typically completed within approximately 65 days from project initiation.

Connect with us on SMERGERS, and we will guide you through the process. Memoş Tantuni expects franchise partners who can invest the required capital, secure suitable locations that meet the brand’s criteria (strong pedestrian traffic, good vehicle access and parking, appropriate population density and socio-economic profile, visibility, accessibility and seasonal potential), and commit to operating strictly under the brand’s standards and procedures. Franchisees are expected to collaborate with the franchisor on architectural design and construction implementation, use approved suppliers, employ and manage trained staff, and actively support local marketing activities while maintaining quality, hygiene and customer service levels. The franchisor provides comprehensive support, including: evaluation of proposed locations and feasibility studies; preparation of the architectural project and store concept; guidance and supervision for decoration and construction; provision of brand standards for equipment, signage and visual identity; initial and ongoing staff training, including master operators provided for a training period starting about one month before opening and continuing for up to one month after; an operating and management manual; centralized marketing and communication activities (store and mall activations, PR, media coverage, social media management, participation in sectoral fairs and competitions); and assistance with approved suppliers for key products such as meat, lavash bread and beverages. Ongoing advisory support on operations, quality control and brand compliance is also offered.