Namma Lassi 7.1 /10

✅ Namma Lassi is a fast-growing South Indian beverage brand promoted by Food Berry, a food & beverage company with strong experience in manufacturing, sourcing, distribution, and café consultancy. Launched in September 2 years ago, Namma Lassi focuses on authentic, affordable, and high-margin dairy-based beverages such as lassi, rose milk, shakes, and refreshers. The brand already operates successfully in Tamil Nadu, with strong local customer acceptance.

✅ Promoter – Food Berry:
Food Berry is a one-stop F&B solutions company involved in:
- Manufacturing & distribution of lassi, rose milk & topping creams.
- Supplying ingredients, frozen foods, sauces, and consumables.
- Consulting & setting up beverage cafés.
- Managing end-to-end franchise support & vendor connections.
- Food Berry ensures quality consistency, centralized sourcing, and operational support, reducing risk for franchisees and investors.

✅Average footfall & sales potential:
- Average footfall: 150–350 customers per day (location dependent)
- Average order value: ₹80–₹120.
- Monthly revenue potential: ₹3–5 lakhs.
- High gross margins on beverages (40%+ possible)
- Faster break-even compared to large QSR brands.
- The revenue figures given in the franchise formats are based on the earning of our existing outlet.

✅Competitive difference:
- Lower investment than national lassi chains.
- Strong local taste positioning (“Namma” connects emotionally)
- Faster decision-making & flexible expansion.
- Centralized supply chain reduces outlet dependency.
- Not yet saturated – early-mover regional advantage.
- Unlike large brands with heavy royalty structures, Namma Lassi offers higher control, better margins, and personalized support.

✅Why investors should choose Namma Lassi:
✔ Growing demand for affordable beverage brands.
✔ Low CAPEX & operational simplicity.
✔ High-margin, repeat-consumption product.
✔ Scalable franchise + distribution ecosystem.
✔ Backed by Food Berry's supply & industry experience.
✔ Early expansion phase = higher upside potential.

✅ Licenses:
- The franchise partners need to obtain the food license to run operations. ✅ Namma Lassi – vegetarian menu.
- Designed as a complete vegetarian beverage & dessert café, ensuring easy operations, faster service, and higher margins.

🧋 1. Lassi (core products):
- Sweet lassi.
- Salt lassi.
- Masala lassi.
- Mango lassi.
- Strawberry lassi.
- Rose lassi.
- Chocolate lassi.
- Dry fruit lassi.
- Kesar badam lassi.

🥛 2. Milk-based special drinks:
- Rose milk.
- Badam milk.
- Pista milk.
- Chocolate milk.
- Kesar milk.

🥤 3. Milkshakes:
- Chocolate shake.
- Strawberry shake.
- Mango shake.
- Oreo shake.
- KitKat shake.
- Vanilla shake.

🍹 4. Fresh juices:
- Orange juice.
- Apple juice.
- Pineapple juice.
- Watermelon juice.
- Muskmelon juice.
- Pomegranate juice.
- Mixed Fruit juice.

🍋 5. Refreshers & mocktails:
- Fresh lime juice.
- Mint lime juice.
- Soda lime.
- Selected fruit mocktails.

🍦 6. Ice cream & desserts:
- Single scoop ice cream.
- Double scoop ice cream.
- Ice cream cups.
- Ice cream with toppings.
- Falooda (veg)

🥪 7. Sandwiches (vegetarian):
- Veg sandwich.
- Cheese sandwich.
- Grilled veg sandwich.
- Paneer sandwich.

🍟 8. Snacks & sides (vegetarian):
- French fries.
- Veg cutlet.
- Veg samosa. India, Tamil Nadu. Connect with us on SMERGERS, and we will guide you through the process.

For franchise, distribution, or partnership enquiries, feel free to contact us. Our team will guide you through the complete process. We look for partners who are serious, committed, and growth-oriented. The ideal partner should:
• Be actively involved in day-to-day operations or appoint a reliable manager.
• Follow brand SOPs, recipes, and quality standards strictly.
• Maintain hygiene, customer service, and brand presentation consistently.
• Ensure timely procurement of materials through approved supply channels.
• Focus on local marketing, customer engagement, and repeat business.
• Be financially disciplined and transparent in operations.
• Share feedback and work closely with the team for continuous improvement.
• We believe this opportunity works best as a partnership, where both brand and partner grow together through trust, execution, and long-term vision. We provide end-to-end support to ensure every franchise starts strong and operates smoothly. Our support includes:
• Site & layout guidance for efficient use of 200 sq. ft space.
• Complete shop setup support, including equipment and branding assistance.
• Standardized recipes, SOPs, and operating manuals.
• Staff training on product preparation, hygiene, and customer service.
• Centralized supply of raw materials to ensure consistent quality.
• Menu planning & seasonal product updates.
• Marketing & branding support, including launch promotions.
• Ongoing operational guidance to improve sales and control costs.
• Business review & performance feedback to support growth.
• Our goal is not just to open outlets, but to build profitable and sustainable franchises through continuous support and partnership.