Neel Jewels 5.9 /10

Neel Jewels is a BIS-certified hallmark jewellery brand, specializing in real diamond jewellery and offering premium products across India. Renowned for crafting luxury natural diamond jewellery, the brand combines timeless elegance with exceptional craftsmanship. Neel Jewels is recognized for its meticulous attention to detail and superior finishing, delivering designs that reflect both sophistication and style.
The brand offers a wide range of exquisite jewellery, from traditional to contemporary collections, ensuring a perfect match for diverse tastes and budgets. By sourcing high-quality natural diamonds and maintaining a commitment to excellence, Neel Jewels creates pieces suitable for every occasion, from everyday wear to special celebrations. Their dedication to premium quality at accessible prices has earned them a trusted reputation among jewelry enthusiasts.
Neel Jewels excels in creating unique collections that cater to every style and occasion. Whether it's intricate traditional designs celebrating cultural heritage or chic contemporary pieces for modern tastes, Neel Jewels guarantees unmatched craftsmanship and timeless beauty.
The initial franchise agreement is valid for five years and may be renewed for an additional five-year term upon mutual consent. There is a lock-in period of 36 months from the commencement date. After this period, either party can terminate the agreement with six months prior written notice. A token amount of INR 25,00,000 is payable at the time of signing the franchise agreement and will be adjusted against the initial inventory investment to ensure a smooth and well-supported launch. The total investment value, including GST, is INR 5.15 crores, which covers the base inventory of curated natural diamond jewelry. Neel Jewels offers a premium selection of fine jewelry and customer-focused services:
Products:
- 18K & 14K natural diamond jewelry.
- Select gold jewelry (25% of the collection)
- Over 1,100 exclusive, designer pieces.
Services:
- Personalized in-store shopping.
- Custom jewelry design.
- Certified diamonds & hallmarked gold.
- Online presence & customer engagement. Bengaluru, Gurgaon, Mumbai, Delhi. Connect with us on SMERGERS and we will guide you through the process. Neel Jewels expects franchise partners to be financially sound and committed to actively managing the store. The ideal partner should aim for a sales target of INR 30 lakh and maintain a working capital of INR 35 lakh to support daily operations. This ensures smooth business functioning and growth within the franchise model. As part of the Neel Jewels franchise package, partners will receive comprehensive support to ensure a seamless launch and smooth operations. This includes brand usage rights, authorizing the use of the Neel Jewels name, logo, and trademarks. Franchisees will be provided with the initial store design layout and branding guidelines, including detailed plans for layout, visual aesthetics, and merchandising. Training and onboarding will be conducted for franchise staff, covering key areas such as sales, customer service, product knowledge, and POS system usage.
Franchise partners will also benefit from marketing and advertising support, including national and digital campaigns such as social media advertising, influencer partnerships, and festive promotions. Operational guidance and SOPs will be shared, covering day-to-day procedures, inventory management, and customer service standards. The company will provide the Udyam registration certificate and a registered jewelry license, along with the POS and billing software, as per the franchise model.
Jewelry inventory will be supplied to the franchise store under the applicable stock model, whether it’s outright purchase, consignment, or a replenishment system. Franchisees will also gain website presence, with their store listed on the official Neel Jewels website, including location and contact information. Ongoing business support includes regular performance reviews and strategic advice to aid growth.
Additionally, the brand will assist in promotional material design, such as posters, standees, flyers, and digital creatives, though printing may be handled by the franchisee. Finally, logistics support is provided, covering transportation, handling, and insurance of jewelry during transit from the warehouse.