Rhum 7.1 /10

Brand RHUM bar & restaurant is a premium multi-cuisine dining and nightlife destination based in Delhi NCR. Our concept blends global flavors with creative cocktails to create a complete culinary and social experience. The brand is positioned to serve both food lovers and nightlife seekers, offering a menu that caters to diverse tastes. Promoters Founded and led by experienced hospitality professionals with a strong understanding of restaurant operations, customer engagement, and brand building. The promoters bring expertise in curating high-quality menus, event-driven promotions, and nightlife concepts that resonate with urban customers. Business Model We operate as a premium dine-in restaurant and bar with a focus on multi-cuisine fusion, signature cocktails, and curated events. The model combines strong food sales with high-margin beverage offerings, supported by special promotions, themed nights, and social experiences that increase customer retention. Average footfall each outlet is designed to attract both dining and nightlife crowds, with expected average footfall of 150–200 guests per day, peaking during evenings and weekends.
Competitive differentiation.
- Unique positioning as both a multi-cuisine restaurant and a premium nightlife destination.
- Fusion menu combining Indian influences with global specialties such as Italian, Asian, and Mediterranean.
- Signature cocktails and a premium bar menu curated by expert mixologists.
- Event-driven approach with parties, seasonal promotions, and nightlife experiences that go beyond traditional dining.
- High focus on customer experience, ambiance, and consistent quality.
Why invest in RHUM FOCO franchise:
- Growing demand for premium nightlife and dining experiences in Delhi NCR and other metros.
- Strong brand identity built around food, drinks, and social experiences.
- Proven menu concept with broad customer appeal and high repeat potential.
- Comprehensive support and training provided to franchise/distribution partners for smooth operations.
- Attractive unit economics with revenue streams from food, bar, and events.
The business has a valid GST certificate and all necessary licenses. Products / Services Offered - Multi-cuisine dining: Fusion of Indian and global flavors (Italian, Asian, Mediterranean). - Signature dishes: Curated creations using high-quality, seasonal ingredients. - Bar services: Classic cocktails, premium spirits, wines, beers, and exclusive signature drinks. - Party and nightlife experiences: Themed nights, live music, and special events. - Catering services: Customized menus for private parties and corporate gatherings. - Franchise and distribution support: Training, operational guidance, and marketing assistance for partners. Gurgaon. Procedure to obtain RHUM franchise.
1. Application: Interested parties should express their interest through SMERGERS.
2. Discussion: Initial call/meeting with the RHUM team to understand mutual expectations.
3. Proposal: Receive a detailed franchise proposal including investment, returns, and operational requirements.
4. Evaluation: Site/location assessment and financial capability verification.
5. Agreement: Signing of franchise agreement and payment of franchise fee.
6. Setup: Support provided for outlet design, interiors, and staff training.
7. Launch: Pre-opening marketing, soft launch, and grand opening with RHUM team guidance. - Commitment to uphold RHUM’s brand standards in food quality, service, and customer experience.
- Willingness to invest in creating a premium dine-in and nightlife environment as per brand guidelines.
- Active involvement in daily operations or appointment of trained management staff.
- Adequate financial capability to support setup costs, working capital, and marketing activities.
- Collaboration with the brand team to execute promotions, events, and customer engagement programs.
- Long-term vision to grow with RHUM and expand brand presence in the region. Franchise support from RHUM.
- Location & setup guidance: Assistance in site selection, layout design, and interiors to match brand identity.
- Training programs: Comprehensive training for franchisee, management staff, and service teams on food, bar, and customer service.
- Menu & operations support: Standardized recipes, sourcing guidance, and operational manuals to ensure consistency.
- Marketing & promotions: Centralized marketing campaigns, event ideas, and social media support to drive customer traffic.
- Supply chain assistance: Vendor connections and procurement support for quality ingredients and beverages.
- Launch support: Pre-opening promotions, staff training, and event planning to ensure a strong start.
- Ongoing guidance: Continuous support in operations, quality checks, and introducing seasonal menus or new offerings.