Swad Amrutam Chai 7.4 /10

Swad Amrutam Chai is a fast-growing chai café brand specializing in authentic, handcrafted tea blends made from the finest ingredients. Established 6 years ago, the brand was born out of a passion for chai and the vision to share its rich taste and health benefits across India.
The venture is led by a passionate founder who discovered the joy of chai during travels and has since built a brand recognized for quality, consistency, and customer trust.
We operate on a Franchise-Owned Franchise-Operated (FOFO) model with a low-cost, high-ROI structure. Investment typically starts at INR 3.5 lakh with an additional franchise fee of around INR 1 lakh. Many outlets achieve break-even within 5–6 months, with margins reaching up to 40%.
Our outlets consistently attract strong daily footfall owing to our affordable pricing, authentic flavors, and growing brand recognition.
Competitive differentiation.
Proprietary blends delivering consistent taste and quality.
Affordable investment with attractive ROI compared to peers.
Strong operational support covering site selection, training, and manuals.
Expanding presence across major Indian cities with rapid growth into new regions.
Why partner with us.
Investors and entrepreneurs should consider Swad Amrutam Chai for its proven franchise success, strong unit economics, and scalability potential across India’s booming tea café market. The brand stands out for its authenticity, support system, and clear path to profitability.
The business operates with a valid GST certificate and an FSSAI license. Signature chai blends (masala chai, adrak chai, and elaichi chai. )
Specialty teas (herbal teas, green teas, flavored teas)
Iced teas and refreshing beverages. India. We keep the process simple, transparent, and franchise-friendly so you can start your outlet quickly:
Submit enquiry.
Fill out the franchise application form on our website or share your details with our team.
Initial discussion.
Our franchise team will connect with you to understand your goals, investment capacity, and preferred location.
Franchise proposal & approval.
After evaluation, we share a detailed proposal including investment, expected ROI, and outlet requirements.
Agreement & documentation.
Once both parties agree, a franchise agreement is signed to officially onboard you as a partner.
Site selection & setup.
We assist in identifying a high-footfall location and guide you through outlet setup, interiors, and equipment installation.
Training & pre-launch support.
Comprehensive training is provided for you and your staff on operations, menu preparation, and customer service.
Grand opening.
We help organize promotional campaigns for your outlet’s launch to attract maximum footfall.
Ongoing support.
Post-launch, you receive continuous support for marketing, supply, and operational improvements. Our expectations from franchise partners.
At Swad Amrutam Chai, we believe in building long-term partnerships. To ensure mutual success, we expect the following from every franchise owner:
Commitment to quality.
Maintain the brand’s promise of serving hygienic, consistent, and high-quality chai at every outlet.
Business dedication.
Franchisees should be actively involved in the day-to-day running of the outlet or appoint a reliable manager to ensure smooth operations.
Customer-centric approach.
Focus on customer satisfaction by offering friendly service, clean ambience, and timely delivery.
Adherence to brand standards.
Follow our operational manuals, recipes, and branding guidelines to keep the Swad Amrutam Chai experience consistent across all outlets.
Local engagement.
Take initiative in engaging with the local community, promoting offers, and driving word-of-mouth awareness in the area.
Growth mindset.
Be open to learning, training, and exploring opportunities for expanding outlets in the future. We believe our success is built on the success of our franchise partners. That’s why we provide end-to-end support to make sure every outlet runs smoothly and profitably:
Location selection guidance.
We assist in identifying high-footfall areas such as markets, office zones, colleges, and residential hubs for maximum visibility and sales.
Complete outlet setup support.
From interior design, kitchen layout, signage, and branding to equipment supply — we provide a ready-to-run setup.
Training & operations manual.
Comprehensive training for franchise owners and staff covering product preparation, hygiene standards, customer service, and daily operations.
Centralized supply chain.
Our proprietary tea blends and key raw materials are supplied directly to ensure consistent taste and quality across outlets.
Marketing & branding support.
We provide digital marketing guidance, launch-day promotions, regional campaigns, and branding assets to help attract and retain customers.
Continuous support.
Regular check-ins, quality audits, and updated product innovations to keep your outlet competitive and profitable.