Yi Fang Taiwan Fruit Tea SG 7.6 /10

- Yi Fang Taiwan Fruit Tea is a Taiwanese beverage brand specializing in freshly brewed fruit teas and premium tea-based drinks.
- The brand is known for its use of natural ingredients, premium tea leaves, and fresh fruits, with a strong emphasis on handcrafted preparation and authentic Taiwanese flavors.
- Its flexible franchise model includes both an Investor Model (FOCO), where the brand's management team operates the outlet on behalf of the investor, and an Owner-Operator Model (FOFO) for hands-on entrepreneurs.
- The business focuses on modern takeaway and delivery-friendly formats, supported by structured operations and marketing systems.
- Competitive differentiation comes from its Taiwanese heritage, strong branding, consistent product quality, regular seasonal innovations, and comprehensive operational support, making it an attractive option for investors seeking a proven, systemized beverage concept with scalable growth potential.
- The total upfront investment required, including franchise fees, deposits, store setup, equipment, renovation works, rental and security deposits, inventory, and other miscellaneous costs, ranges from approximately USD 150,000 to USD 220,000, depending on the location.
- The brand currently operates four outlets across Singapore, of which one is company-owned and three are franchise-owned.
- The business has ACRA registration and all necessary food-related permits and licenses. - Yi Fang Taiwan Fruit Tea offers a wide range of premium beverages, including signature Taiwan fruit teas, fresh fruit teas, traditional brewed teas, milk teas, brown sugar series drinks, fresh milk series, seasonal and limited-time offerings, and other specialty tea-based beverages.
- Products are primarily consumed by urban consumers, office workers, students and families looking for quality tea drinks.
- The outlets cater to walk-in customers, takeaway, and delivery orders through kiosks and shop units, with drinks prepared to order and often customisable in sweetness and toppings. Asia, Singapore, Malaysia. - The franchise onboarding journey starts with an initial consultation to understand the investor’s or franchisee’s goals and target market.
- This is followed by a detailed business review and presentation of a tailored franchise proposal, including the choice between Investor Model (FOCO) or Owner-Operator Model (FOFO).
- Once there is alignment on the business model and, where applicable, a suitable site is identified and approved, the franchise agreement is formalised.
- Yi Fang then supports store design, layout planning, equipment selection, construction coordination, recruitment and comprehensive staff training, as well as system and POS integration and marketing preparation.
- A structured pre-opening phase is conducted, including test runs and soft opening support, leading up to the official launch.
- After opening, the franchisee continues to receive ongoing operational, marketing and business performance support to ensure sustainable growth.
Connect with us on SMERGERS and we will guide you through the details. The brand looks for partners who fit one of two flexible models:
(1) Investor Model (FOCO) for those wanting a hands-off, professionally managed outlet operated by Yi Fang’s experienced team.
(2) Owner-Operator Model (FOFO) for entrepreneurs who wish to run the outlet themselves following Yi Fang’s systems.
Ideal partners should have strong sales capabilities, a good local network, financial stability, and a commitment to upholding the brand’s image, quality standards and customer service.
Expectations include active collaboration with the brand’s support team, adherence to operating procedures and participation in marketing and promotional initiatives. Yi Fang provides end-to-end franchise support, including:
- Site selection and business consultation.
- Guidance on location assessment and outlet planning.
- Store setup support covering outlet design, equipment procurement and pre-opening preparations.
- Comprehensive training on operations, beverage preparation, customer service, inventory and staff management.
- Detailed SOPs and ongoing operational guidance.
- Marketing and promotional support with brand campaigns, promotional materials, social media and local marketing.
- Supply chain support with approved ingredients, packaging and operational supplies.
- Continual new product development and seasonal offerings.
- Technology and systems support for POS, delivery platform integration and reporting tools.
- Regular business performance reviews with recommendations to improve sales and profitability.
For Investor Model partners (FOCO), Yi Fang can additionally manage daily outlet operations on behalf of the investor.