Apparel Store for Sale in Belgrade, Serbia
Established fashion e-commerce business operating in nine markets, 7.6 million+ orders in past 6 years.
Premium Plan
| Established | 10-20 year(s) |
| Employees | 10 - 50 |
| Legal Entity | Limited Liability Company (LLC) |
| Reported Sales | USD 10 - 20 million |
| Run Rate Sales | USD 16 million |
| EBITDA Margin | 10 % |
| Industries | Apparel Stores + 1 more |
| Locations | Sofia + 1 more |
| Local Time | 5:57 AM Europe / Sofia |
| Listed By | Business Owner / Director |
| Status | Active |
Full Sale
Asking Price:
USD
5.6 million
(Native Currency: EUR 5,000,000)
Reason: The owner is seeking a full exit from the business following 17 years of operations. The sale includ...
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Includes physical assets worth
USD
1.85 million
Name, Phone, Email
Available after connect
Business Name
Available after connect
User Verification
Documents
Shop Greece
(2.5 MB)
Shop Poland
(2.4 MB)
Shop Serbia
(2.7 MB)
Shop Hungary
(2.5 MB)
Shop Croatia
(2.4 MB)
Shop Romania
(2.4 MB)
Shop Bulgaria
(2.4 MB)
Commercial Register Bulgaria
(146.8 KB)
Commercial Register Serbia
(608.9 KB)
Business Overview
- Established fashion e-commerce business with 17 years of operating experience, selling women's and men's clothing through its own online stores.
- Nine active markets: Bulgaria, Romania, Greece, Cyprus, Serbia, Hungary, Croatia, Slovenia and Poland.
- Historical operating experience across 14 countries, including previous sales in North Macedonia, Bosnia and Herzegovina, Lithuania, the Czech Republic and Slovakia.
- From January of 6 years ago and till date this year, the business received over 7.6 million orders with an aggregate gross submitted order value of approximately EUR 197 million, including VAT.
- Historical annual order volume peaked 4 years ago at approximately 1.54 million orders, with a gross submitted order value of EUR 42.2 million. In the latest completed year, the business received approximately 640,000 orders with a gross submitted order value of EUR 15.8 million.
- On average, there are about 1,500 customers per day, but during peak season, this jumps to 6,000 daily from late December to late March and from mid-June to mid-August with an average order value of 40 EUR.
- Order figures are measured before cancellations, non-delivery and returns and do not represent fulfilled sales or recognized revenue.
- Proprietary e-commerce and operational software developed over many years. The proposed sale includes the source code and associated IT infrastructure.
- An experienced team of approximately 30 employees, supported by warehouse and office operations in Sofia, Bulgaria, and Belgrade, Serbia.
- During peak season, we hire part-time staff, but since we've automated most of the process, we don't need as many people due to optimization of work.
- Previous expansion into North Macedonia and Bosnia and Herzegovina included establishing local companies and operating local offices and warehouses, providing practical experience in setting up international operations.
- Established supplier relationships, cross-border logistics processes and social media accounts across multiple markets.
- An existing operating platform for a strategic buyer seeking to enter or expand across Central and Southeastern Europe.
- The business will provide transition support, training and knowledge transfer to facilitate the handover.
- Nine active markets: Bulgaria, Romania, Greece, Cyprus, Serbia, Hungary, Croatia, Slovenia and Poland.
- Historical operating experience across 14 countries, including previous sales in North Macedonia, Bosnia and Herzegovina, Lithuania, the Czech Republic and Slovakia.
- From January of 6 years ago and till date this year, the business received over 7.6 million orders with an aggregate gross submitted order value of approximately EUR 197 million, including VAT.
- Historical annual order volume peaked 4 years ago at approximately 1.54 million orders, with a gross submitted order value of EUR 42.2 million. In the latest completed year, the business received approximately 640,000 orders with a gross submitted order value of EUR 15.8 million.
- On average, there are about 1,500 customers per day, but during peak season, this jumps to 6,000 daily from late December to late March and from mid-June to mid-August with an average order value of 40 EUR.
- Order figures are measured before cancellations, non-delivery and returns and do not represent fulfilled sales or recognized revenue.
- Proprietary e-commerce and operational software developed over many years. The proposed sale includes the source code and associated IT infrastructure.
- An experienced team of approximately 30 employees, supported by warehouse and office operations in Sofia, Bulgaria, and Belgrade, Serbia.
- During peak season, we hire part-time staff, but since we've automated most of the process, we don't need as many people due to optimization of work.
- Previous expansion into North Macedonia and Bosnia and Herzegovina included establishing local companies and operating local offices and warehouses, providing practical experience in setting up international operations.
- Established supplier relationships, cross-border logistics processes and social media accounts across multiple markets.
- An existing operating platform for a strategic buyer seeking to enter or expand across Central and Southeastern Europe.
- The business will provide transition support, training and knowledge transfer to facilitate the handover.
Products & Services Overview
The business sells women's and men's clothing in the fast-fashion segment, serving retail customers looking for affordable, trend-led fashion.Sales are generated directly through the company's own online stores, serving Poland, Hungary, Romania, Bulgaria, Greece, Cyprus, Croatia, Slovenia and Serbia. Orders are handled through the company's established e-commerce and logistics operations.
Assets Overview
- Tangible assets included in the proposed transaction comprise owned office premises in Sofia, last valued at approximately EUR 840,000; inventory valued at approximately EUR 600,000 at purchase cost; mezzanine floors and professional racking systems estimated at EUR 100,000; server infrastructure estimated at EUR 40,000; company vehicles estimated at EUR 20,000; and other IT, office and warehouse equipment estimated at EUR 50,000.The combined indicative value of these tangible assets is approximately EUR 1.65 million.
- Intangible assets include the brand and trademarks, domain names, online stores, proprietary e-commerce and operational software with source code, associated social media assets and operational know-how, company registration, tax registration, VIT registration, cumulative investment in the development of the proprietary software exceeds EUR 500,000.
Facilities Overview
The headquarters is located in Sofia, Bulgaria. The business operates from owned offices of about 300 sq. ft and a leased central warehouse in Sofia, Bulgaria, covering roughly 1200 sq. m. It also has leased warehouse and office facilities in Belgrade, Serbia, spanning around 500 sq. m (warehouse and office included), with a total lease cost of 10K EUR per month for both warehouses combined.Significant investment has been made in the Sofia warehouse infrastructure, including mezzanine floors and professional two-tier racking systems that increase usable storage space. The facilities support inventory storage, order fulfilment and cross-border sales across the company's active markets.
Capitalization Overview
The business is funded through its own resources and has no outstanding debts or loans. All operating companies are ultimately owned by a single individual, who holds 100% ultimate ownership of the business.
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