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Cafe for Sale in Ho Chi Minh City, Vietnam

For Sale: Award-winning creative donuts & coffee brand in HCM with 3 prime city locations.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 100 - 200 thousand
Run Rate Sales USD 230 thousand
EBITDA Margin 30 %
Industries Cafes
Locations  Ho Chi Minh City
Local Time 10:48 PM Asia / Vientiane
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 310 thousand (Native Currency: VND 8,000,000,000)
Reason: Selling due to owner’s migration to another country, creating an opportunity for new management.
Includes physical assets worth USD 193 thousand
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Business Overview
With a lean and experienced internal team, the business operates on clear standard operating procedures, structured cost controls, and scalable backend systems. It is currently fully founder-managed but designed for a smooth transition to a hands-off or strategic operator model. Open to either a full buyout or a structured earn-out and co-scale arrangement depending on investor goals.
Key investment highlights:
- Strong brand identity and market proof.
- Three well-performing outlets in prime locations, including leading lifestyle malls.
- Viral product launches with high social engagement and word-of-mouth growth.
- More than 250,000 engaged followers across Instagram, Facebook, Google, TripAdvisor, and TikTok.
- Regularly featured in local lifestyle media and food blogs.
- Structured and scalable operations.
- Streamlined menu with high-margin SKUs and fast service flow.
- Clean financial reporting and cost tracking.
- Central production with strong quality control and supply chain efficiency.
- Standard operating procedures ready for franchising or multi-store scale-up.
- Growth potential.
- Expansion-ready model with mall interest from Marina Central, Thiso Mall, and others.
- Potential for franchising across Vietnam or regional master franchise development.
- White space in multiple tier 1 and tier 2 cities.
- Strategic potential to extend into branded retail, delivery-only formats, or packaged products.
- Flexible exit and deal structures.
- Open to outright acquisition, phased buyout, or an investment-and-scale model.
- Founders willing to support transition or co-operate under defined earn-out terms.
Products & Services Overview
A scalable premium food and beverage brand recognized for market-proven operations and strong youth loyalty.
Operating three strategically located stores in high-traffic lifestyle areas, the brand integrates visually distinctive product design, high-quality offerings, and an engaging customer experience.
Positioned as a category creator for premium doughnuts, it maintains a loyal customer base through viral campaigns and consistently sold-out product launches.
Assets Overview
Tangible assets: equipment and machinery, inventory, furniture and fixtures valued at VND 8 million.
Intangible assets: brand name and reputation, registered recipes, customer database, trademarks, business relationships, online presence, backend business system.
Facilities Overview
The business follows a three-legged stand model, with Xuan Thuy serving as the central hub. This location houses a fully equipped kitchen for all product production and manages key operations, including management, HR, sales, marketing, and purchasing. Both the Nguyen Hue and Xuan Thuy stores serve the entire menu, while the Takashimaya stall focuses solely on baked goods.
- Xuan Thuy: Production hub and back-office, 45 million VND/month rent, 3.5-year contract.
- Nguyen Hue: 90 square meter store, VND 55 million /month rent, 3-year contract.
- Takashimaya: 12 square meter stall, revenue-sharing agreement.
- Total monthly rent on average: VND 100 million.
Capitalization Overview
The business is currently self-funded, with no outstanding debts or loans. It is owned by two shareholders, each holding 50% ownership of the company.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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