Cosmetics Company for Sale in Grasse, France
For sale: Eco-conscious beauty brand specializing in reusable makeup remover pads, and beauty accessories.
This transaction has concluded.
Premium Plan
| Established | 1-5 year(s) |
| Employees | < 2 |
| Legal Entity | Limited Liability Company (LLC) |
| Reported Sales | USD 8.6 million |
| Run Rate Sales | USD 14.4 million |
| EBITDA Margin | 20 % |
| Industries | Cosmetics |
| Locations | Grasse |
| Local Time | 10:20 AM America / Chicago |
| Listed By | Advisor / Business Broker |
| Status | Active |
Full Sale
Asking Price:
USD
1.7 million
(Native Currency: USD 1,670,000)
Reason: The owners have decided to exit the business.
The listing is handled by an advisor, and will not ch...
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Includes physical assets worth
USD
300 thousand
Documents
Memorandum
(104.4 KB)
Business Overview
- Eco-conscious beauty brand specializes in reusable makeup remover pads, silk pillowcases, skincare, and beauty accessories.
- With a strong focus on sustainability and innovation, it has achieved significant growth and market presence in France.
- Achieved significant year-over-year growth rates in the past two years (+164% and +221%).
- This year, the brand focused on optimizing its products and inventory in preparation for a global expansion next year.
- This strategic shift allowed the company to solidify its foundation and enhance customer loyalty.
- Meta serves as the primary customer acquisition channel, with over EUR 5M spent driving significant growth.
- EUR 400k invested in influencer marketing with top French influencers has yielded a strong ROI while boosting brand credibility.
- Google Ads is another high-performing channel, achieving a 7.7 ROI from EUR 450k spent on intent-driven traffic.
- Email marketing plays a key role in fostering customer loyalty and repeat purchases, leveraging a database of 350k contacts with an impressive 40% open rate.
- Amazon listings for best-sellers contribute 4% of total sales.
- Partnerships with France's leading private sales platforms drive 3.36% of sales during high-demand events.
- Expansion into retail pharmacy, with 30+ locations since earlier this year, accounts for 1.26% of sales, enhancing in-store visibility and reach.
- This eco-conscious beauty brand focuses on reusable makeup remover pads, silk pillowcases, skincare, and beauty accessories.
- With sustainability at its core, the business has carved out a leadership position in France, supported by exclusive licensed collections like Hello Kitty.
- Product innovation and effective marketing strategies have resulted in substantial growth, with standout launches such as silk pillowcases generating EUR 200K within 24 hours.
- The business operates across Shopify, Meta ads, Google Ads, and retail pharmacies, achieving strong engagement from over 270,000 satisfied customers and maintaining a database of 350,000+ contacts.
- With a strong focus on sustainability and innovation, it has achieved significant growth and market presence in France.
- Achieved significant year-over-year growth rates in the past two years (+164% and +221%).
- This year, the brand focused on optimizing its products and inventory in preparation for a global expansion next year.
- This strategic shift allowed the company to solidify its foundation and enhance customer loyalty.
- Meta serves as the primary customer acquisition channel, with over EUR 5M spent driving significant growth.
- EUR 400k invested in influencer marketing with top French influencers has yielded a strong ROI while boosting brand credibility.
- Google Ads is another high-performing channel, achieving a 7.7 ROI from EUR 450k spent on intent-driven traffic.
- Email marketing plays a key role in fostering customer loyalty and repeat purchases, leveraging a database of 350k contacts with an impressive 40% open rate.
- Amazon listings for best-sellers contribute 4% of total sales.
- Partnerships with France's leading private sales platforms drive 3.36% of sales during high-demand events.
- Expansion into retail pharmacy, with 30+ locations since earlier this year, accounts for 1.26% of sales, enhancing in-store visibility and reach.
- This eco-conscious beauty brand focuses on reusable makeup remover pads, silk pillowcases, skincare, and beauty accessories.
- With sustainability at its core, the business has carved out a leadership position in France, supported by exclusive licensed collections like Hello Kitty.
- Product innovation and effective marketing strategies have resulted in substantial growth, with standout launches such as silk pillowcases generating EUR 200K within 24 hours.
- The business operates across Shopify, Meta ads, Google Ads, and retail pharmacies, achieving strong engagement from over 270,000 satisfied customers and maintaining a database of 350,000+ contacts.
Products & Services Overview
Strong demand in the French market. Inspired by the American brand Makeup Eraser, we set out to create a superior product with higher quality and unique features.The business is known for its eco-conscious beauty products, including reusable makeup remover pads, silk pillowcases, skincare, and beauty accessories. Their products focus on sustainability and innovation, catering to a growing market of environmentally conscious consumers.
Assets Overview
The tangible assets include the remaining inventory of on-hand stock ready for immediate sales worth USD 300,000.The intangible assets include:
- Supplier contracts: agreements with reliable suppliers.
- Creative library: over 1,500 high-performing video and static assets for ongoing campaigns.
- Omi account: 3D models of all products.
Facilities Overview
The business operates remotely as an online venture, utilizing a purely dropshipping business model.
Capitalization Overview
The business is completely bootstrapped and self-funded by the owners.There are no outstanding debts.
Recent Activity
-
Earlier than 15 daysOwner, Zagreb, M&A Advisor connected with the Business
-
Earlier than 15 daysFounding Partner, New York City, Investment Bank connected with the Business
-
Earlier than 15 daysCEO, Investment Firm, London, Corporate Investor / Buyer connected with the Business
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